603: Summative Module Evaluation

End of Module Summative Evaluation:

The briefs I’ve submitted for 603 reflect who I am as a creative and explore interests of mine in relation to design, but also to aspects of my personal life. I’ve produced outcomes to a high standard that can be collated into a strong portfolio. I’ve learnt about myself as a creative and have applied this to my practice throughout the module, I believe there are clear signs of growth from my earlier briefs to my final briefs as I developed more confidence and skills throughout the module.

I believe my time management and organisation has been consistent throughout the module, I’ve been able to develop systems for planning and organisation that compliment my way of thinking. This is something I’m particularly proud of as I struggle with dyslexia and have worked hard to develop a system that works for me. I would still sometimes get caught up in a brief and run over schedule a little, however, the tools I’ve employed with Notion have encouraged me to stay on task and not spend too much extra time on briefs. This is something I will continue to work on as I progress into industry. 

Working around the restraints of the pandemic was a second hurdle to overcome when it came to time management and organisation, as my practice involves physical work and incorporates materiality as a key principle I needed to plan my time according to when I had access to facilities. Due to some unexpected circumstances in the 3rd lockdown I used my resilience to rearrange my schedule to allow me to work on projects in an order that was best suited to the situation. I believe this adaptability will bear me well moving forward with my creative career. 

With the 10 briefs I’m submitting I believe they capture me and my practice, whether that be through a focus on research, a conceptual approach, experimental outcomes or a challenge for me creatively. I found the briefs that were slightly out of my comfort zone were approached as an opportunity to learn and develop new skills. During this module I’ve been able to change the way I view mistakes into a positive outlook, by making mistakes I can learn from them and create better content next time. I’m pleased that I have been able to truly apply this to my practice this year as in Levels 4 & 5 I would frequently struggle with making mistakes.

The collaborations I’ve undertaken throughout the module have been something I’ve really enjoyed, in particular B8 Social Media. I have approached collaborations with confidence and spoken openly about my ideas and opinions, and in turn this encouraged those who I was working with to do the same, resulting in honest communication. This allowed the development of a project to run smoothly, resulting in an outcome that all parties contributed to. By embarking on these collaborative projects I’ve found that this is something I want to continue to do after University and embed into my practice. 

By working on briefs such as B7 Research Brief (Sudoku) and B8 Social Media I’ve been able to explore topics more conceptually. This is something I really enjoy doing and have been able to expand on during 603. Starting a project with a rough idea of the direction you want to take it and then allowing the research process to decide the rest is something I’ve found exciting to focus on. I feel it is in these situations where I thrive as I can introduce new ideas and processes, it pushes me to think about design differently, thus resulting in an outcome that encourages the audience to think in a new way. 

I’ve been able to explore a passion for publication making alongside developing other areas of my practice. By actively engaging in live events throughout the module from panel discussions to interviews, I’ve been able to apply the advice, methods and techniques passed on from others to my practice.I really enjoy learning from others so implementing this into my practice was a strength of mine throughout the module. It encouraged me to think widely about my practice and the different ways of approaching topics that I hadn’t thought about. 

Overall I have put a large amount of effort into this module to create outcomes I’m proud of as well as develop a range of skills that help me and my practice. I will be leaving LAU with a more refined understanding of what graphic design is and how I fit within it. 

603: Timetabling and organisation

 I initially organised my timetable by placing briefs over a calendar to see what I was wondering on when. 

When alterations happened I would go back a replan my time to stay on top of things. However, I realsied this was too time consuming and wasn’t easy to change. I couldnt add notes as to what was happening when. 

So I went back to a tool I had used for cop or manage my time and organise my projects, Notion:

- I have a hub to contain all my tools for Level 6

I used their database features to make a document where all my briefs were kept, the dates I was working on them were logged as well a how I was progressing through the projects. 

Each brief has it’s own page where I could document the project, any to do lists or research was kept here. 

I used a monthly overview planner to stay on top of all the tasks for the different briefs.

I was able to break down my tasks into monthly, weekly and daily.

The digital platform would allow me to keep everything in one place and prevent me from losing any info on loose sheets of paper. 

It made time planning so much easier as I could add in a rough outline for the week and then fill with daily tasks.

A colour-coded system for deadlines, blog tasks and outstanding work was established to help me as I'm a visual learner

(B10) Curate.TV: Summative Evaluation

 B10 Curatev.TV:

Feedback from the client (Angus): 

Angus said that he could use our proposal for his next event, it felt just like Curate, this demonstrates a good understanding of the brand and that we achieved the brief. Angus also commented on the details added to the flyers highlighting specific information saying they added a thoughtful touch. A piece of feedback to work on was when the lightweight fonts were used in white over the green it became difficult to read, this was remedied when working on the project post feedback by altering the weight of the type to ensure legibility. 

The feedback from Angus was great, it was helpful to hear the different ways a client critiques work and what they focus on. Something I learnt from this process was about pitch presentation, Angus complimented the arrangement of our pitch but stated at 16x9 aspect ratio is more appropriate. This is something I have implemented throughout the rest of the module when presenting work. A secondary comment was made about the pace of a pitch, considering different background colours to prevent the experience becoming repetitive, again this was something I hadn’t considered at this stage of the module so was really helpful feedback. 

This project was collaborative and our group was rather large consisting of six individuals, this was difficult to manage at times as we had more thoughts and ideas to balance and refine, however, this was also an advantage as we could use our range of perspectives as a way to explore ideas quickly. I felt we worked well as a group, regular video calls allowed us to share our work and provide feedback, these were really helpful at increasing morale during a difficult time of the year, and kept us on track. We also used WhatsApp to stay in contact throughout the day as this was the best platform for all of us as it worked smoothly with those living overseas. 

(B9) Home: Summative Evaluation

 B9 Home:

Time management of this project was good, the original dates for the brief we rearranged to best suit the different stages of the project. The photography took place over the last few days of Easter break as I was in Sheffield and then the design and development took place while in Leeds meaning I could access printing facilities. This alteration to the timeline meant I was able to incorporate materiality as a core principle of the project. 

The collaboration element of working with a photographer was great, it allowed me to see someone else's practice and understand their way of thinking about projects. It also was great for my professional development as I needed to stick to a level of professionalism and good communication in order to succeed at the brief. 

As this project took place at the end of 603 I was able to apply techniques I’ve learnt throughout the module to this brief. Since the timeframe for designing was fairly short I drew on techniques I had developed during B6, A Book A Day, to encourage idea generation as well as employ quick decision making allowing more development to be achieved in a shorter space of time. I was able to draw on conversations I’ve had with book makers and practitioners to develop the project, in this brief in particular I felt I was able to combine a lot of what I’ve learnt throughout the year and apply it practically. The final outcome is a contemporary publication exploring a subject I’ve been wanting to comment on for a while. 

I still have space to learn and grow, I feel the presentation of the final outcome could be improved more, as the 3D folder was successful but could’ve been explored in more depth. I want to research deeper into other ways of showcasing books and revisit this brief after submission to strengthen the final outcome even further. 

I’ve learnt that leaning into topics of interest are a great way to apply and develop skills as personally I sometimes fear the content and this results in questioning the direction of the project. But I found that by trusting myself with the decisions I make I can produce work that is successful to the audience as well as to myself. 

(B8) Social Media: Summative Evaluation

 B8 Social Media:

Peggy and I worked really well together throughout the project, we incorporated frequent video calls (around 1 a day), initially these were to discuss the research we had done, as well as emerging ideas. As the project progressed these were used as a way to check in with each other, share work and delegate roles/jobs to be completed. We worked side by side for the initial ideas and starting developments and as the project progressed we would work on our own spreads for the publication but would check in regularly with each other to provide feedback. Since we were able to communicate openly with each other we could play off one another's strengths throughout the project. 

Our time management was good, we designated a week for initial ideas, a week for development and a final week for refinement. We stuck to this schedule which prevented us from spending too much time on ideas and experiments that weren’t working. As the submission for the module is digital we didn’t dedicate time to making the publication, however, we decided to print the book allowing us to gauge the success of the project. This meant we spent longer on the project that originally anticipated, but it was for a valid purpose.

By printing the book physically we could see that the production considerations such as french folds helped emphasise the idea of rabbit holes, they concealed the information well and incorporated a level of engagement from the audience. There were some pages that could’ve been explored further and present more of a digital tone, however, the experience as a whole was really successful, it made you think and question the purpose of the object and I believe the final outcome is successful in answering the brief. 

During this brief I was drawing on contemporary research and I’ve found there’s a wealth of creative people who work in experimental publications exploring a vast range of themes, this was really inspiring throughout the project and encouraged me to think more openly about my designs. 

I really enjoyed working on this project with Peggy. It was great having someone to bounce ideas, as we have a similar approach to working both creatively and practically we complimented each other well. I hadn’t enjoyed many collaboration projects pre-level 6, and I learnt this is because the collaborations didn’t run as smoothly. From collaborating with Peggy I learnt that being honest is better than trying to please the other parties, it encourages open conversation and allows for a project to develop as best it can. 

(B7) Research Brief: Summative Evaluation

 B7 Research Brief:

My time management for this project went well, I was able to spend enough time developing the topic (sudoku) for the research brief as well as spend time delving into research surrounding this topic. This period of time allowed me to explore the content in depth and find a direction to expand upon using my creative skillset, as I really enjoy the research process this was something I took pride in during the project.

Throughout this brief I was able to trust in myself more as a designer, as the direction was tailored towards an area of design that I really enjoy, meaning I was able to make decisions I felt were right for the brief. The original brief evolved into a passion project of, exploring a topic through conceptual visuals and presenting these in a publication for the audience to view and interpret as they chose. I felt as though my criticality and analysis of content was strong throughout this brief. I was considering how the different graphic experiments would impact the reader, in particular the orientation of the photographs and how this changes how the audience connects to the content.

I am very pleased with the final outcome, however, I could have experimented more with the physicality. Reflecting back on the project after completing it I would’ve liked to expand on the concept of a book as see how the content could’ve worked when breaking the rules of traditional publications. Even if the outcome were to be the same I think this would’ve been an exciting piece of development to have explored further. 

By working on this publication alongside attending events at Printed Matter’s Virtual Artbook Fair I was constantly inspired by the work being showcased at the event. Not only was there such a range of content to draw inspiration from, but hearing the creative speak about books and publishing provided extra insight into the different thought processes. This encouraged me to think in new ways about what the purpose of a book is and I implemented this attitude throughout the design process of the project. 

(B6) A Book A Day: Summative Evaluation

 B6 A Book A Day:

Along with the practical outcomes of the project I had gained a lot of skills and techniques as a result of having to create ideas and develop a book so quickly as I established a rhythm for the different steps of the process. I felt as though I had more freedom when designing books during this project. Since the outcome was the result of one days work there was less pressure on it being polished as the focus was on idea generation and creative thinking. This encouraged me to take more risks and continue with an idea to figure out if it worked or not, rather than going with something I knew would work. 

When the topic was less interesting it was harder to pull ideas from, however, I found a way of combining the medium of Twitter and the physicality of print to develop concepts relating to materiality, rather than using the content for imagery. I would hit points where I was caught up in my own ideas, when talking to my peers this introduced a clean slate with new thoughts and was a way for me to regenerate and reconsider the direction of a book. 

Monday was a slower day compared to the rest of the week as I hadn’t developed a rhythm for the project. At the start of the brief I could’ve been clearer in terms of what systems would be beneficial to put in place, allowing the whole week to run more smoothly and prevent any time being wasted. 

I’ve learnt to have more confidence in myself as a creative, and if an idea doesn’t succeed it’s an opportunity to learn, it’s not a failure. This is an important lesson for me as I’ve been concerned about the appearance of my outcomes throughout my degree, this brief has broken down some of the preconceived ideas I have about creativity and shown me I can develop strong ideas quickly.

(B5) Penguin Book Cover: Summative Evaluation

 B5 Penguin Book Cover:

My time management on this project wasn’t as good as my other briefs, I struggled to stick to a specific time frame and would spend longer on design elements than I wanted to, it was an issue related to my control over the brief. Earlier in the module I felt if I hadn’t exhausted a wide range of ideas and experimented with them then the outcome wouldn’t be valid. However, I now understand this isn’t the case as I have developed more trust in my design decision. 

I could have been more decisive throughout the project, I think the skills I learnt later in the module (particularly in B6, A Book A Day) would have benefitted me with this project, if I were to work on this brief again I would be more confident in making quick decisions. 

Despite running over the deadline a little, I achieved an outcome I’m proud of, I believe it fits well within Penguins selection of book covers without looking too similar. The concept of showcasing a paper scrunch as a way to represent discarded data related to the topics discussed in the book and avoided presenting a cliche of the earth on the cover. 

I’ve learnt that book covers are an area I struggle with as I have a single space to explore a topic or theme, I tend to benefit from a project that has multiple visual elements as an outcome, such as a book or campaign. However, this brief encouraged me to work on simple but effective ideas that can be communicated clearly to the audience. I found the project was a great way to explore image and type for a simple outcome.

(B4) The Guardian: Summative Evaluation

 B4 The Guardian:

This brief was a challenge for me as a designer as I’m not used to developing campaigns with an aim on encouraging the audience to purchase something. However, by interrogating the brief and target audience at the start of the project I was able to navigate a direction that focused on increasing affinity between the audience and the Guardian, this still answered the original brief. I felt this approach was achievable while still challenging me creatively. I enjoyed examining the brief to find information I could work with and navigate the directions and limitations provided in the brief to achieve an outcome I believe that answers the original challenge. 

My time management throughout the project was good on the whole. The time spent working was divided up over a long period of time allowing me to work on the project between and alongside other briefs. In total I spent about 1½ - 2 weeks on the project, which worked well for me as the other projects I had on couldn't be moved (due to collaborative elements). I felt if I had worked on this project solidly for this period of time I may have reached an outcome quicker, however, by having space between myself and the project I feel the outcome is more effective as I was able to reflect more honestly on my work. 

I learnt a lot about copy text, and tone of voice throughout this project as I was developing the campaign from scratch and the direction of the campaign was completely tied to the tone of the text. I found it an exciting challenge to be working on copy for a campaign. As I’m not a very profound writer I kept to a simple slogan that could be used throughout the campaign. This would make it instantly recognisable by the public without even having to see the designs, it could be verbalised by one individual and recognised by another.

I believe the final outcomes showcase the campaign well, but I would have loved to have furthered some of the elements to explore physical space as well as digital space. Producing ephemera that could be posted out to the public, or be handled by individuals would’ve been something I could’ve explored within the brief. 

I learnt a lot about my approach to client set briefs and how I can tailor them to suit me while remaining true to the original challenge.

(B3) Concrete Poetry: Summative Evaluation

 B3 Concrete Poetry

The brief was a way of encouraging me to work with type using a more open-minded approach, I have used type throughout my degree as a way to present content more often than being the content itself, and is an area I wanted to develop more skills in. This brief pushed me to think about type and letterforms as a means to communicate as a visual in their own right.

The performance element of the work is really highlighted with the use of digital media and creates a new experience for performance poetry; the work itself has become a type of visual soundscape for the audience to interact with. This is a strong aspect of the final outcome that I’m proud of. I was able to turn a brief I was apprehensive about into an outcome I felt challenged me creatively and resulted in a successfully completing the brief.

As I was more weary of making something that looked good I could have experimented more throughout the project, I think as the results were a digital outcome it forced me to think creatively within new design territory, as I tend to work with physical production. If I were to revisit this brief I would have loved to have made this project collaborative working with a musician and animator so the final outcome could be more representative of a visual soundscape. However, I’m glad I embarked on this project as it encouraged me to think differently about briefs and push myself out of my comfort zone which led to more personal development as a practitioner. 

I learnt through this project that I find it difficult to connect with the work when it is developing digitally, I think this is due to my approach to digital design being different to my approach to physical design. I established some techniques that helped me visualise the content through the development that assisted me in creating the content. One of these was using blank bars to represent text, this was introduced to me by Ryan through a peer crit. I also learnt how to use Adobe XD, but expanding on my software skills I’m becoming more rounded as a creative. 

(B2) Sticker Trail : Summative Evaluation

 B2 Sticker Trail:

This project was a great way to be introduced to the  in community projects happening within Leeds, and allow me to create work that will be seen by the wider community. 

My organisation during this brief was to a high standard, I needed to be clear with what was needed when in order to deliver content to schedule. The timeframe of the project ended up being longer than expected, the initial designs were done in a week but the final outcomes took longer as nominations were coming in over a period of time, and Sarah requested some additional content to be made. Upon reflection I could have been more clear with Sarah to gain a final list of all the different elements, however, I’ve learnt a lot about client communication and how to initial a project with a client from this brief and I delivered the needed content on time (or early) and to a high standard.

I had to be on top of organisation when collating the content as I was working alongside Sarah, who was providing nomination information to me, and 2 illustrators who were illustrating the nomination portraits and then passing them back to me. I used a numbering system and Google Sheets to keep track of all the content and this way Sarah would have access to the document to provide me with information also. 

I could’ve improved on my communication when discussing how I wanted to receive the files from the illustrators, as I didn’t clarify I needed the portraits a specific size with transparent background, so I wasted time editing images and figuring out how to export the stickers without losing quality. This was another learning curve from the experience that I can move forward with to new projects. 

Being able to go and see the work out in public was a great experience, it highlighted how work that is designed to exist physically is really rewarding. I felt I had applied the brand guidelines of CA Spaces well to the project so the final outcome was cohesive with their other community projects while standing out as a more refined outcome. 

(B1) Out of Context: Summative Evaluation

 B1 Out of Context:

The first half of the project pre-pitch was in collaboration with Rosie Mossop and Zoe Van Rhyn-Behm and post-pitch developments were myself revisiting the brief for a week, expanding on feedback from the pitch to strengthen the outcome. As I struggled personally at the start of 2021 due to the 3rd lockdown I had to make alterations to my timetable meaning I revisited this brief on my own. I would have loved to continue working on this project with Rosie and Zoe, however, I made the decision that was right for me at the time. I believe this was an opportunity to learn about adaptability within my practice and how to evaluate a situation to make the best decision. 

During the collaboration portion of the project the three of us had good open communication and would use Google Drive to share content with each other, we had regular video call meetings to discuss ideas and ensure we were all on the same page with the design process. These meetings were also used to delegate roles and define the direction to progress with, ensuring the collaboration ran smoothly. 

When revisiting the project myself I stuck to a schedule of a week to allow for developments to be made in response to feedback with enough time to refine the final outcomes. As I learnt from second year I have a tendency to not leave enough time for refinement so I wanted to ensure I had enough time on this project for this process.

The final outcome of the project works well to communicate a sense of ambiguity across all elements, the addition of full RGB blue adds a secondary element to the branding and prevents it from becoming too monotone. The typography and image work well to present a digital tone to the work and incorporates a visual that every student will have been working with (hyperlinks, digital text, search results etc.) during 601. This is a stand out feature of the final outcome and I think it complements the concept well.

Upon reflection the initial research and ideas for the project could’ve been expanded upon further, as the project started off as a short brief this process was completed rather quickly. The project was took place in the first few months of the year and throughout the rest of 603 I’ve learnt that the ideas and research are integral to my practice and if I were to revisit this brief now I would focus on this area in more depth, exploring the themes of abstraction and ambiguity in detail. 

This project allowed me to explore a conceptual brand identity and learn how my approach to design can be applied to more commercial projects. This was beneficial to be as I’ve been unsure in the past about how I can combine my method of designing to commercial outcomes.

603: Statement of Intent Reflection

Statement of Intent at the start of 603:

I’m interested in learning more about design and its psychological impacts, helping me understand the audience better and thus designing more effective outcomes. Ways of thinking really interest me, why people think the way they do and how that affects lifestyle, by incorporating this into my work I aim to become better informed about the effects of design in the real world. Throughout my practice I really question my work and pull it apart, this usually turns into doubt but I’m wanting to learn how to embrace this and allow it to improve my design skills.
Regarding practical work I really enjoy designing publications and is something I want to explore further, however, I’m still wanting to produce a range of outcomes to develop a well-rounded portfolio exploring multiple topics of interest.

Reflecting on my practice:

I feel I have changed how I approach ways of thinking, this is still something I consider deeply within my practice but instead of designing to fit into someones existing way of thinking I design to encourage new ways of thinking. This is more of interest to me as I can apply design principles and rules when needed, but also am able to break the rules to introduce new experiences for the audience.

I have really explored publications this year, and I'm so glad I did as I've learned a lot more about the medium. At the start of this module, I was interested in the more formal structure of the book, line length, binding, layout, etc., and how this influences the reading experience. This is still something I have an interest in but throughout the year I've been expanding on what I perceive a book to be and how the medium can be used to explore new ways of experiencing design. 

I still enjoy questioning and interrogating briefs, however now I feel I do this with more intellectual rigor and confidence that I didn't have at the start of the module. 

I've also developed a tone of voice for myself as a designer that is formal yet personable, I feel this was lacking from my original statement of intent as I was unsure about myself as a creative. 

What to include about my practice?
- Concepts
- Materiality/physicality
- Questioning (in a good way)

Updated Statement of Intent:

Investigating, questioning, and interrogating are processes at the heart of my practice, and have become a strength of mine; these approaches encourage new thought, propose new challenges and lead to new designs. Asking 'why?' is okay, it's great even! It doesn't mean you're doubting yourself, instead, it gives you space to find new answers. 

These techniques work in relation to a wide range of projects, I enjoy challenging myself to try new things, as I can learn from them and continue to grow as a designer. Where I find most joy as a creative is within publication design, this medium allows for experimentation, rule-following, and rule-breaking to all be combined in one place. I'm able to develop an experience for the individual reader to interact with. Within publication design materiality and physicality can be explored to enhance or completely change an experience. This is an area I aim to continue to push further with my practice. 

(B9) Home: Final Outcome

 Final Image:

Flip through video:

(B9) Home: Re-evaluating Outcome Production

When revisiting the publication after a days break the loose sheet experiment felt more appropriate for the project.
- The issue of order can be rectified by introducing page numbers and the final product can still be encased in a wrapping or box to demonstrate how it is a singular person's perspective.
- The loose sheets also allow for additions over time, the idea that the publication could grow with new experiences, as well as thoughts from others could be a great way to expand on the project. 

The structure and organisation of the page can remain the same, when this was experimented with previously the experience was just as effective as when it was bound so the pagination and page structure doesn't need to change. 

How could the cover and end pages be changed?
- Belly band
- Stay the same and be used as another loose sheet

How to encase?
- Plastic wrapping:

Eve Lyn - Conveys 3 zines in one package. The project aims to tell a visual history 
of culture and architecture of Penang shophouses 
that celebrates the influence from both eastern and western.

Plastic wrapping seems appropriate as it protects the content, since the publication is documenting my perspective and places that have memory to me using a form of encasing that protects the content feels most appropriate.
- However, plastic wrap feels a little clinical, something about it doesn't fit right with the project.

- Cardboard box:

This method of encasing content feels more suitable for when something has multiple editions, it could be something to explore after completing my degree as I'd like to work on this project and document the sense of place my peers have. 
- These could then be collated in a format such as this. 

- Envelope:

Celia Wagner - Creative City

I really love the use of translucent paper as an envelope, you're able to see the content that is inside the publication. 

https://2015ba1atelier07.wordpress.com/2014/11/16/portfolio/

- This envelop is more open, allows the project to grow and have more content added. IT also acts as a cover for the works to be encased in and can include information along the edge. 

Sketching ideas:

- Considering adding a sticker to the plastic wrapping to display the information, but this would only further the clinical feeling attached to it.  

Idea of using paper clips to organise the pages:

The reader would be able tor remove them and then the order would be lost, might make things a little overcomplicated if someone was trying to keep them in order.
It could affect the reading experience, when giving to my housemates to interact with both of them wouldn't remove the paper clip so would try and read the content with it still there.
- This isn't how I want people to feel around the book. They should freely navigate it as they wish.
Introducing page numbers will be the best way to move forward with the work.

Experimenting with other methods:

Making a small folder to encase the work

- Don't think brown is the best colour to go with, the blue would be more suited to the content. 

- Could duplex the inside pages so it's bulky newsprint, allude to end page effect.

Using a belly band

- Feels a little dysfunctional, it doesn't actually contain the content so they would fall out. 

- The result feels more like stationary than a publication especially since the cover doesn't protect the work. 

Wrapping in plastic

- Does feel clinical like I thought, positive is you can reuse it and keep the content in it. 

Using a box to display the content

- Feels like something you'd get rid of or post. Not sure it's working well with the content. 

The most successful was the small folder made to contain the pages, need to remake it using the blue paperstock.
- Make spine thinner
- Curve edges for softer more polished outcome
- Add in an "end page" with credits on inside of front cover

Final folder:

The final folder carries the same visual direction as the book cover to a 3D object to encase the pages. The end page is really effective in creating a separation between the cover and the pages which providing credit to the photographer. 

- Really think this format of displaying the work is more successful than a publication, it allows the audience to interact with the publication freely as they choose, with the inclusion of page numbers so the text can be read with the image if this is what they audience wishes. 

Reflection on the project:

• I felt I was able to make decisions about production more effectively and quickly as I have developed my practice and learnt more about book design and making I have been able to apply what I've learnt to this project. 
  - In particular B6 A Book A Day gave me the confidence to trust my design skills as well as tools to encourage quick thinking in relation to print. 
• The outcome has not only resulted in something that I'm proud to include in a portfolio of work as it answers the brief well, but it also has helped me uncover my relationship to Sheffield as a city. This has been great to use my practice to explore thoughts I have in my personal life in a creative way that considers the topic objectively. 
  - I feel this has answered a personal query of mind that I have been wanting to explore through design for a while now. 
• The collaboration element of working with a photographer was great, it allowed me to see someone else's practice and understand their way of thinking about projects. It also was great for my professional development as I needed to stick to a level of professionalism and good communication in order to succeed at the brief.