(B2) Sticker Trail : Summative Evaluation

 B2 Sticker Trail:

This project was a great way to be introduced to the  in community projects happening within Leeds, and allow me to create work that will be seen by the wider community. 

My organisation during this brief was to a high standard, I needed to be clear with what was needed when in order to deliver content to schedule. The timeframe of the project ended up being longer than expected, the initial designs were done in a week but the final outcomes took longer as nominations were coming in over a period of time, and Sarah requested some additional content to be made. Upon reflection I could have been more clear with Sarah to gain a final list of all the different elements, however, I’ve learnt a lot about client communication and how to initial a project with a client from this brief and I delivered the needed content on time (or early) and to a high standard.

I had to be on top of organisation when collating the content as I was working alongside Sarah, who was providing nomination information to me, and 2 illustrators who were illustrating the nomination portraits and then passing them back to me. I used a numbering system and Google Sheets to keep track of all the content and this way Sarah would have access to the document to provide me with information also. 

I could’ve improved on my communication when discussing how I wanted to receive the files from the illustrators, as I didn’t clarify I needed the portraits a specific size with transparent background, so I wasted time editing images and figuring out how to export the stickers without losing quality. This was another learning curve from the experience that I can move forward with to new projects. 

Being able to go and see the work out in public was a great experience, it highlighted how work that is designed to exist physically is really rewarding. I felt I had applied the brand guidelines of CA Spaces well to the project so the final outcome was cohesive with their other community projects while standing out as a more refined outcome.