(B3) Concrete Poetry: Summative Evaluation

 B3 Concrete Poetry

The brief was a way of encouraging me to work with type using a more open-minded approach, I have used type throughout my degree as a way to present content more often than being the content itself, and is an area I wanted to develop more skills in. This brief pushed me to think about type and letterforms as a means to communicate as a visual in their own right.

The performance element of the work is really highlighted with the use of digital media and creates a new experience for performance poetry; the work itself has become a type of visual soundscape for the audience to interact with. This is a strong aspect of the final outcome that I’m proud of. I was able to turn a brief I was apprehensive about into an outcome I felt challenged me creatively and resulted in a successfully completing the brief.

As I was more weary of making something that looked good I could have experimented more throughout the project, I think as the results were a digital outcome it forced me to think creatively within new design territory, as I tend to work with physical production. If I were to revisit this brief I would have loved to have made this project collaborative working with a musician and animator so the final outcome could be more representative of a visual soundscape. However, I’m glad I embarked on this project as it encouraged me to think differently about briefs and push myself out of my comfort zone which led to more personal development as a practitioner. 

I learnt through this project that I find it difficult to connect with the work when it is developing digitally, I think this is due to my approach to digital design being different to my approach to physical design. I established some techniques that helped me visualise the content through the development that assisted me in creating the content. One of these was using blank bars to represent text, this was introduced to me by Ryan through a peer crit. I also learnt how to use Adobe XD, but expanding on my software skills I’m becoming more rounded as a creative.