(B4) The Guardian: Summative Evaluation

 B4 The Guardian:

This brief was a challenge for me as a designer as I’m not used to developing campaigns with an aim on encouraging the audience to purchase something. However, by interrogating the brief and target audience at the start of the project I was able to navigate a direction that focused on increasing affinity between the audience and the Guardian, this still answered the original brief. I felt this approach was achievable while still challenging me creatively. I enjoyed examining the brief to find information I could work with and navigate the directions and limitations provided in the brief to achieve an outcome I believe that answers the original challenge. 

My time management throughout the project was good on the whole. The time spent working was divided up over a long period of time allowing me to work on the project between and alongside other briefs. In total I spent about 1½ - 2 weeks on the project, which worked well for me as the other projects I had on couldn't be moved (due to collaborative elements). I felt if I had worked on this project solidly for this period of time I may have reached an outcome quicker, however, by having space between myself and the project I feel the outcome is more effective as I was able to reflect more honestly on my work. 

I learnt a lot about copy text, and tone of voice throughout this project as I was developing the campaign from scratch and the direction of the campaign was completely tied to the tone of the text. I found it an exciting challenge to be working on copy for a campaign. As I’m not a very profound writer I kept to a simple slogan that could be used throughout the campaign. This would make it instantly recognisable by the public without even having to see the designs, it could be verbalised by one individual and recognised by another.

I believe the final outcomes showcase the campaign well, but I would have loved to have furthered some of the elements to explore physical space as well as digital space. Producing ephemera that could be posted out to the public, or be handled by individuals would’ve been something I could’ve explored within the brief. 

I learnt a lot about my approach to client set briefs and how I can tailor them to suit me while remaining true to the original challenge.