B10 Curatev.TV:
Feedback from the client (Angus):
Angus said that he could use our proposal for his next event, it felt just like Curate, this demonstrates a good understanding of the brand and that we achieved the brief. Angus also commented on the details added to the flyers highlighting specific information saying they added a thoughtful touch. A piece of feedback to work on was when the lightweight fonts were used in white over the green it became difficult to read, this was remedied when working on the project post feedback by altering the weight of the type to ensure legibility.
The feedback from Angus was great, it was helpful to hear the different ways a client critiques work and what they focus on. Something I learnt from this process was about pitch presentation, Angus complimented the arrangement of our pitch but stated at 16x9 aspect ratio is more appropriate. This is something I have implemented throughout the rest of the module when presenting work. A secondary comment was made about the pace of a pitch, considering different background colours to prevent the experience becoming repetitive, again this was something I hadn’t considered at this stage of the module so was really helpful feedback.
This project was collaborative and our group was rather large consisting of six individuals, this was difficult to manage at times as we had more thoughts and ideas to balance and refine, however, this was also an advantage as we could use our range of perspectives as a way to explore ideas quickly. I felt we worked well as a group, regular video calls allowed us to share our work and provide feedback, these were really helpful at increasing morale during a difficult time of the year, and kept us on track. We also used WhatsApp to stay in contact throughout the day as this was the best platform for all of us as it worked smoothly with those living overseas.
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