My notes:
Thoughts/reflections:
- Was really great to hear the creatives who work with the Guardian talk about the brief, it helped to give me a sense of direction in terms of where to go next.
- I think the most important thing here is the idea and how appropriate it is for the audience, the example of the 'break the glass' campaign was a strong idea and executed well.
- I really want to focus in on this to help keep the brief concise, I'm giving myself a week and a half of further work to get to a final outcome so having a clear idea and direction in key. - They mentioned about having the ads not feel like ads, they felt more like a piece of performance art and this grabbed attention.
- This interested me as I feel there is room to be more adventurous with the project than just digital work, this could be an interesting direction to go in. - Potentially narrowing down the market more (like they did with their campaign) to identify key aspects of who the audience is and then target these.
- I need to pick up this project with fresh eyes in terms of where it could lead and then lean into this.
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