Monday, 1 February 2021

(B5) Penguin Book Cover: Getting Unstuck

Mindmap:

Finding that after research the ideas I had were too obvious, don't need to design a cover with an uninhabitable earth need to demonstrate it in another way.
- Thinking back to talk from Stefan Sagmeister about how to get ideas = exhaust an idea with a mindmap: https://e-n-crook1821-l6.blogspot.com/2020/10/irma-boom-talk.html 


Lots of ideas and visuals from this exercise, need to funnel down into succinct points to explore.
  • Stats and data
    - Interesting and the book has a heavy focus on this
  • Contrast
    - Could be used throughout development to demonstrate the stark and dramatic tone of the content.
  • Protests
    - The visuals from protests have a hand drawn tone to them, perhaps this could be a point of reference. 
  • Losing things, alterations, change
    - These are on the same theme, could use this within work. 

Research:

TEMPLO - CLIMATE CHANGE COMMITTEE BRANDING:
'The rebrand employs an unusual colour scheme, a calm feel and an impactful approach to data visualisation to make the organisation stand out.'

Templo website

Templo website

Templo website


CCC Website

CCC Website
  • Present an alternative way to approaching climate change content, avoided the expected colour palette and have presented something new and enticing. 
  • The use of a grid as a motif overlaid on the imagery on their website, this simple design feature demonstrates the impact of the earth in a scientific way without conforming to the traditional way we expect to see scientific information presented.
    - The contemporary approach here is something that should be adopted by the project, think about the idea previously had about representing data. Adopt this mindset if moving forward with this idea. 
  • There is an overarching sense of calm communicated through the branding, but it is handled well so that it still appears professional on their website. 
    - The format I'm using isn't a website but a book cover, need to think about how aesthetics translate to this medium and the different ways the form can impact it. 


WASHINGTON POST: 
Ahead of Earth Day on 22 April, The Washington Post has released an all cover issue of the magazine, offering “A different way to read – and think – about the peril facing Earth.” 

The Washington Post highlights how “the sheer volume of news can make it tough for even the most conscientious citizen to comprehend the full scale of the crisis.” With the hope of making the topic engaging and understandable for everyone, the publication has looked back at each of the climate change related stories The Post has published this past year, creating a cover for each individual article and collating 24 in total.





  • The covers take a more literal approach to present visuals surrounding climate change, a lot of them are photographic and feel in a similar realm to the existing cover of the book. 
  • The covers use more abstract and artistic ways of showing the content to the audience, they take into account the imagery and text so the cover exist as a cohesive unit but individually in their own right as well. 
    - Really like the considerations around text, this is something to think about moving forward with the project as I tend to neglect all the copy until the end.

IT'S FREEZING IN LA: 
'IFLA! is a critically acclaimed independent magazine with a fresh take on climate change. Printed bi-annually, we find the ground between science and activism, inviting writers and illustrators from a variety of fields to give us their view on how climate change will affect — and is affecting — society.'




  • IFLA takes a different approach to designing climate change content, steering away from scientific imagery and using more abstract shapes and unconventional colours. 
    - Could this be a way of developing a new cover for the book? Would an abstract approach be appropriate for the publication since the content is very factual and to the point? I don't think so, but the open mindedness of how IFLA approaches imagery can be continued through the project. 
  • The designs are contemporary and existing, this combined with the approach to text makes for a publication that isn't want you expect of a climate change magazine. 

Development:

Feel as though the previous experiments that began to investigate the direction of science and hiding data is the strongest. It relates to a key theme of the book and will be able to be achieved in a shorter timeframe (since this brief is a shorter one).

 Thinking about the data and stats idea, using graph paper.
Could draw the text over graph paper and scan as the cover?

A
- Looks rushed, need to take more time with the text.
- Added the scrunched effect to create more texture, like the outcome but feel it might look a little odd if the whole book is like this. 
- Reminds me of diary of a wimpy kid, very much a tone of school and learning. 

B
Using a red pen to bring attention to specific bits of information. 
- Feel it makes the cover more interesting. The colour palette of red, blue, black and white has a sense of school and maths to me. 
- Crossing out the 'future' to replace with 'now' is an interesting idea. Would like to experiment with type changes more (can't use this idea as it isn't within the copy text set with the brief). 


C
Same as B but not scrunched.
- I prefer this to the scrunched design, it's more legible and seems more like it would be a book cover, looks less gimmicky like this.
- Again issues with copy text are the same as B. 



D
Thinking of using a simple scrunch image as the cover with text over the top.
- Linking to waste, rubbish and also to the data/statistic side.
- A lot of the themes and how Wallace-Wells talks about the content is as if the people who know the data and have the power to send it to people are choosing to ignore the information and put it in the bin.
- This idea has potential, should experiment with the visuals, playing with contrast and colour and type. 


E
Clean simple text with crossed out section
- Feel like I've seen things like this before. Doesn't appear to be very original.
- Issues with copy text same as B and C. 
- Looks a lot like the cover that already exists, want to present a new cover design that stands out. 


Paper Scrunch Idea



Editing the scrunch images to be a variety of colours.
- I think some of these could make for an interesting cover design. 
- C, D and F have a nice level of contrast, I think the blue on C and F could be an interesting colour tone to go with (with F would want to avoid it looking too blue-printy)

Need to think about type next, how it would work with this design? 
- Could do more scrunches to see what fits better with text.

Trying to think of other ways to present an idea of things being hidden or thrown away (want to keep the idea of data in there):
  • Scratched out
    - Tested this with the first experiment and it looks a little childish, is also rather obvious so other ways could be more exciting to explore. 
  • Censored - blacked out pieces of text
    - Think this could be an interesting idea, could combine with the embossing idea to have a hint of what's underneath.
    Think this has been submitted before as an idea?

    - Yes it has, was shortlisted in 2019

  • Low contrast
  • Embossing/debossing (why i'm no longer talking to white people about race, see below)
    - Could be a nice way to demonstrate something being there but you need to put effort in to see it.
    - Might be too subtle but could experiment with mock-ups to see how it might look.
    - Again could combine censored idea?


  • Low contrast
  • Rubbish (in the street, links to pollution)
  • Important things in a bin
  • Contained away (but can see through)
Feel as though the paper scrunch is achieving the sense of being thrown away well, it demonstrates the science element that is communicated throughout the book and the scrunching of the paper makes it feel as though it's been discarded. 

REFLECTIONS:

  • Scrunch works well, had connotations of throwing away data, not paying attention to important information.
    - Will explore this further, what else can allude to this idea?
    - Should add text and see what impact this has, how should the text communicate the same tone? Should it? Should it be contrasting?
  • Are there other ideas that could be explored still? The idea of losing, something becoming lost/missing/disappearing. 
    - This idea could be interesting to experiment with (test it out).

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