(B3) Concrete Poetry: Further Experiments, Adding Colour

Experimenting with type to translate tone.
Done playing around with animations and found a format to present the poems that works well. 
Still restrained on the aesthetics, should push this further.

Today focus on type.
The tone of the poem goes from silly and playful to more serious and solemn.
> How could type represent this?
Thinking about the gradient (could represent this in colour easily)
- VARIABLE FONTS
Can use this to show a change in tone as the audience scrolls down the page.

Use this one
- Has a lot of range
- Can look fun and playful but also classic. 

 Need to apply this typeface to the poem. 

> Across this section the tone changes to be much more serious.

- Changed the way the font appears to be less stylised and more formal. 

- Feel this is working but could do with being emphasised more.

Incorporating this into animation/web format:

Feel it translated that fun and playful idea and goes into a serious tone at the end well. 
- Could incorporate colour into it, see what impact this has. 

Adding in Colour:

- Feels like annotating for the sake of it, does it add anything or does it distract from the purpose of the poem, is it too much, not enough?

Animated:

Feels like it's too much.
- The colours bring a lot of excess that isn't needed when combined with the type.
- Could try this on the serif type and see impact? 

Prefer the serif typeface and I prefer it without the colour.
- I think the alterations to the type do a lot of the text in directing how the audience views and experiences the poem.

^ Alterations made so far throughout project.

- Feel as though the sense of a music score is slipping away, not as prominent anymore. 
- Prefer the black and white as it allows the text to evoke a feeling, colours seem too persuasive. 

Very restricted by the laptop and idea of type.
Should do exercises that are off screen, in person then see how and if these could be applied to the work so far. 

Drawings from listening to the poem.

The organic shapes felt the most appropriate for the poem, less harsh, more organic like the sounds humans make.
- A lot of these shapes were drawn in response to breathing changes, the pastels created a shape for this that is much more representative of the sound than pen or pencil. 

Took this idea and draw over the text where the sound appeared:

And added these to the web scrolling animation to see the impact:

The impact felt very human, as though you were looking into someone's sketchbook where they'd drafted the poem.
- Felt very intimate and personal.
- Really like the impact (but of course this won't work for all poems).

Successes to far:

1. 

2.

Reflections:

• Simple but effective alterations to the type placement.
• The added symbols in number 2 are effective in creating a more dynamic visual, should experiment with these further.
  - Think about the pastel drawings representing breath within the poem, how could clean symbols show this? 
• Introducing colour wasn't right for this poem, could be for others?
• Feeling stuck because currently restricted by the poem, should try with a range of poems and design website to hold these.
  - The website design should be clean and simple, not overpower the poems, they're the focus.