Experimental Jetset: https://www.experimentaljetset.nl/
- Go into detail about the decisions.
- Interesting to see how the studio talks about their work, feels different.
- Even simple briefs have a large amount of text telling you about the project. Tells you about their work, their practice and what they're doing.
- See how they talk about themselves = personal branding.
Cafeteria: https://thecafeteria.co.uk/
- Really different feel to Experimental Jetset
- Type heavy
- A lot louder
- showcasing themselves as people before the work, what impact does this have?
- Should read how they talk about themselves.
- How do all the design choices about the website impact the work?
- Work is often behind the typography, what message does this show?
PART 1
1. Find 2 practitioners/studios you like (one be local)
2. Look at their websites, think about tone of voice, visual language and identity.
3. Compare these
PART 2
Consider tone of voice, layout, language, impression, feel.
- How do you want to present this to consolidate your practice.
Then develop a succined 'About' copy text
Present this in a PDF
1 - Studio/Practitioner A
2 - Studio/Practitioner B
3 - About text
4 - Visual language
Present this on 28th
No comments:
Post a Comment