Friday, 13 November 2020

User Journey, An Observation of Publication Usability

Ethics:

Participants signed consent form after reading the Participant Information Sheet outlining the study. 
A debriefing sheet was sent to all participants after the study was conducted. 

Method:

User journey - observing how individuals interact with publications to understand the navigation and experience from the perspective of the individual. 

Participants:

4 participants, each approached individually and asked if they were willing to participate chosen randomly as part of a representative sample. 

Procedure: 

1. Participant informed they will be interacting with an object (publication) for 7 mins how they would normally and that the observation will be filmed.

2. The observer (individual conduction study) and participant enter the room, with the publication on the desk. The participant is invited to site down as the observer starts to record on the camera. 

3. Observer informs the participant they will leave the room, set a timer for 7 mins then will knock and re-enter the room at the end of time, concluding the end of the observation. 

4. Observer then stops the camera recording and debriefs the participant.

Findings:

All participants used their hands to flick through the publication, this was the most prominent form of navigation.

Most participants looked at the cover first, then the blurb before reading the body text. Allowing them to understand the topic they will be reading before they start. 2 participants mid way through the observation stopped to look at the cover again, suggestion this provides a level of context the body text does not. 

All participants looked at the first few pages, some began reading from the start others inspecting the contents page to find a section of interest before navigating their way to that page. 
The participants navigated the publication using the contents page and page numbers. The publication did include an index but no participants used this to assist their navigation.
All participants used their hands in specific ways to navigate the page, using their thumb to keep a specific place while looking at other content was a notable navigational element. 

Notable points was the interaction with imagery, 3 participants had a level of interaction that revolved around imagery. 
Flicking through pages and stopping on those containing imagery was common among participants, this suggests these provide more interest than the text if the topic isn't familiar and can provide more information quickly to the audience.
Many individuals appeared to be using the images as a visual to look for other information around, the understanding that a piece of information was before or after an image. 

With one individual their approach was to read the book in a linear fashion, from beginning to end. They were reading, uninterrupted, however when the turned the page they got distracted by a change in page colour. They then stopped reading turned to this page, glanced and then returned to reading. 




Raw Findings: 

Analysing the notes from observations through thematic analysis, wanting to identify similarities as well as highlight key points relating to navigation, and interaction.


Key

 

Red text

Handling point

Blue text

Image interaction

Green highlight

Reading book back to front

Yellow highlight

Looking at front then reading blurb

Pink highlight

Reading from first page

Blue highlight

Checking cover


Observation: Rosie

  • Picks book up and looks at the front, then turns around and start reading the blurb. Reads the blurb briefly then opens book up at front. 

  • Looks over first few pages and glance over contents. 

  • Picks book up off the table to read, uses page numbers to navigate to a specific page[EC1] , flicking through book to find page. 

  • Puts book back down on table. 

  • Finds page, glances at images on the pages, turns page a few times looking at images, then flicks back to page she wishes to look at. 

  • Keeps finger pinned at desired page while flicking through pages front to back. Once done flicks to thumb marked page and begins to read. [EC2] 

  • Turns page from bottom right corner. 

  • Holds pages along edges rather than corners. 

  • Keeps reading for a short while then turns pages, only glancing at the content. Continues to turn page and scan content. Turns page and scans.

  • Places thumb on page, closed book to check cover, then returns to thumb marked page. Flicks the page and starts to read thoroughly. Turns page, scans initially then continues to read. Turns page, and scans. Then continues to flicks page. Flicks pages and looks at images, reading information related to that image. Continues to do this for a few more pages, bypassing pages with no images. 

  • Returns to initial pages she looked at by quickly flicking page[EC3] , and reads. Continues to flick back to start of chapter (I assume) and reads.

End. 

 


 [EC1]Uses traditional navigation tools, contents and page number.

 [EC2]Again using hands to navigate through the book, able to do so as have the whole book at hand.

 [EC3]Really interesting point here, seems as though Rosie knew roughly in the book where she found those images.


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Observation: Heather

  • Picks up book, goes to look at front inside page but instead turns to the back and begins to read the blurb.

  • Turns book over to look at the front, looks at the spine, opens book and navigates the first few pages. Reads page. 


  • Turns page and keeps reading. Turns page and reads. Turns page and reads. 

  • Turns book upside down to keep open while ties hair up.

  • Returns to reading. Flips to the cover to check something (I assume title), then continues reading. 

  • Reading pages at traditionally would, left to right. 

  • Holds page ready to turn in the top right hand corner while reading. 

  • Turns page and notices colour change of paper, checks what's on that page, then returns to reading page she was on.[EC1] 


End. 

 


 [EC1]Really interesting that page colour caused a distraction when looking at text, interrupting reading process.


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Observation: Charlie


  • Looked at the front cover, then turned and looked at the back cover, reads the blurb. 

  • Flicks through pages back to front. Cuts to contents page, goes to next page then checks contents page again. 

  • Turns to first page and starts to read, skims page, flicks to page with image. 

  • Goes back to look at the back page and starts reading from the page, flicking through pages.

  • Finds image of interest and looks, flicks through pages, finds another image looks briefly. Flicks through pages again scanning that pages, finds images and looks at them (roughly for 2 seconds). Flicks through book (still going from front to back). Finds another image, stops for (3 seconds) keeps flicking through book.

  • Stops on page of interest and starts to read, then flicks page, scanning at images, continues flicking. 

  • Goes and reads contents page again, more thoroughly. Then closes book and looks at the back page (blurb, and reads it through). Goes back to contents page and reads, navigates to specific chapter and begins to read pages traditionally. Image on right hand page, text on the left, reads text doesn't look at image and turns the page. 


End. 


 

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Observation: Sophie

 

  • Opens book, turns to first page and starts reading. Turns a couple pages and pauses on a page and looks at it for a little longer. 

  • Holds book at the top pages and turns pages along the top short edge.

  • Reads page with book flat on the desk. Tapping thumb on page. 

  • Flicks through a couple of pages. Then collects section of pages in left hand and flips through them stopping on pages with images, spends more time looking at these images turns the page to find more info about them but gets distracted by the ticket I left in the book (issue on my behalf).

  • Closes book and starts to read the blurb on the back, opens the back page and reads the book back to front for a couple pages. Taps spine with thumb.   

  • Flicks through book back to front until finds something of interest and looks at page for 3 seconds, continues to flick back to front. Keeps pausing on pages of interest. 

  • Looks at the top of the page then the bottom quickly after[EC1] . Flicks through pages. Finds interest and starts to read. 

  • Turns page and keeps reading, then flicks though pages. Pauses and flicks back then reads.

  • Flicks a few pages, looking for something in particular it seems, then flicks pack through pages just looked at. Flicks forward a few pages (going from back to front). Stops and looks at page, then continues to flick through pages at a slow pace (back to front). Flicking gets quicker. 

  • Realises fast flicking through pages is entertaining so cuts to back of book and flicks quickly through all the pages. Does it again back to front, then again from front to back.

  • Places book on table, starts to read blurb with chin on book.

 

End.

 


 [EC1]Navigation point, looking at specific sections of page, could be where title is then to a page number or to content placed lower down.

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