(B1) Out of Context: Development

Using true RGB blue to relate to hyperlink text, providing stronger relationship to digital design.

Thinking of how to translate aesthetic and design choices to other mediums for the exhibition elements.
- Wanting to work on web and digital aspect
- Think about catalogue how aesthetic can be transferred to this

Really like the hyperlink text idea I think it's important to keep this running through the project.
Think it could be a way to grab audience's attention since seeing something "digital" in a physical space creates a point of interest. 

WEB:

Designed portrait poster layout:

Then animated into web based outcome:

Incorporated the typing element into the design, seeing what impact it has on the feeling within the design, wanting to make the visuals tie together.

On email: 

Really like the way it looks, think it communicated the digital format as well as the physical side.

Seeing the impact of motion on the design, the concept translates really well to screen.
- Again want to increase engagement with the content and motion really helps to do this. 

CATALOGUE: 

Experimenting with the hyperlink text in catalogue will be another way of moving the design into a more eye catching zone. The out of context text will be more interesting in physical form as it doesn't normally appear there.

Left: Vertical images, hyperlink text for question.

- Easy to connect text to images.

- Numbering system works.

- Not underlined text to avoid too much on an intense hierarchy.

Right: ALternating images, underlined hyperlink.

- Underlined text looks a lot more like a hyperlink, feel this works well.

- Alternating left and right is pretty confusing, difficult to read.

Layout works a lot better like this, feel it refers to referencing well. 

May be a little obvious, could perhaps not do the square brackets.

Left: Blue text for numbering

Right: Black text for numbering 

Think the blue numbers relates to the hyperlinks better, maybe if the numbers on all the pages were blue. 

Blue text, hyperlinked.

- Could be too obvious maybe have numbering be blue only, relate to numbering on image.

- Colour looks just as good as black and white.

Blue, not underlined.

- Looks really good, feel it's a nod to hyperlinks without being too obvious.

- Again test with maybe only having images be hyperlinked. 

POSTERS:

We spoke as a group and had the idea of incorporating the cut outs into the posters, this way you

get to see what's underneath the poster adding in the context of the surrounding. 
- I think this will also help people look at the work for longer, thinking back to Hey Joe's postcards

and how the design choices on the type got you to look at the poster for longer, want to achieve a 

similar thing here but with a physical alteration to the poster rather than a digital one. 

Want to place these on social media, get people to understand it's a physical exhibition rather than a digital one.