Practical Developments (highlights, laws, must/must not, chapter pages)

Blue highlight = essay research influence

Alterations to highlights:

Adding large vibrant shape around the section discussing high-vis.

- Really didn't work with the design, too childish, too distracting.
- Would make this the soul attention when all elements are important, may cause distraction inhibiting reading process, or when navigating pages (thinking to User Journey research and what happened with Heather) 

Adding hand drawn circle highlighting the section.

- Worked better, but the organic shape was out of place, not used elsewhere in the book.

- Could simplify and see if it works. 

Using icon made at the start of the project, resembling high-vis features.

- Like the idea of this one, not sure how well it communicated.

- Feel there would need to be more alterations otherwise it might stand out for the wrong reasons.

- Not sure about the triangle, could use a different shape? 

Changed shape to circle (still represent high-vis).

- Prefer this, fits with the page well.

- Again does it stand out for the right reasons? Would need to be repeated in other chapters so audience can understand what it means.  

Had the idea of using hand drawn techniques to highlight elements on the page. 

- Used highlighter here, but could be translated to other elements too (like the must and must not parts of text).

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Must / Must not alterations:

Must = Green, Must not = Red

- Think this draws attention to the colours more than the content of the text.

- Could think of a different way to develop a hierarchy that isn't as invasive. 

Going with the hand drawn elements to highlight the text.

- Feel this is more understated, brings attention to the strength of the point without being too visually distracting.

- Also comes across as less aggressive compared to original capitalised text. 

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Law text:

Hypertext.

- Really small, the information here is important but isn't integral to learn.

- Could have same size as text but with alterations to weight?

10pt (not 11pt), 70% tint.

- This works well at separating the text, showing it is something different and doesn't need to be learnt necessarily.

- Is large enough and clear enough to read as it is still important info that needs to be included. 

11pt, 70% tint, light oblique.

- Again has the same effect as previous test. Would need to check legibility as it is thinner when printed out.

These alterations develop a hierarchy, visual and text cueing to guide the reader around the text (Typographic cueing refers to the use of typography to distinguish different kinds of content in printed information. - Foster, J. and Coles, P. (2007) An Experimental Study of Typographic Cueing in Printed Text. Ergonomics, 20(1), pp.57-66.)

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Reflections from printing:

• Navigational dots are too large, reduce the size.
  
• There could do with being chapter pages at the start of the chapters, see the impact on the audience, would help navigation through document as it gets larger.
• Sans serif type is more appealing to audience (results from asking peers), this works well as the information can be dipped in and out of, not a need for as much linear reading. 

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CHAPTER PAGES:

- Want to incorporate a different layout into chapter pages, more interesting in it's design. Feel there's room to do this as there is minimal information on the page and it only need to communicate one thing (more room for interesting layout).

- Incorporating the chapter colour into the design could be quite interesting, would add a sense of  continuity as well as be instantly recognisable to the chapter. 

- Think about Cueing and developing a different layout form pages to enhance the difference between chapter page and content. (Foster and Coles, 2007)

- Large number takes president on the page.
- Looks visually awkward, doesn't display well as it seems to be off balance. 

- More balanced with larger title text.

- Feels like it has potential, just need to think about how it sits on the page.

- What would it look like to add colour? 

Adding circle of colour to tie in navigational dots on the sides of the book.
- Really like the idea, reminds me of billiard ball.
- Feel it could work well with bringing elements together (contents, navigational dots).

Experimenting with using white instead, works well I think it will just depends on the colour that's used. 

Experimenting with full colour page.

- From primary observation found that this can be distracting.

- Used in 'Can Graphic Design Save Your Life?' publication effectively but colour change was very subtle, the colours were more pastel. 

Again the same but with black text, black text makes it feel rather aggressive and intense compared to the white. 

Experimenting with a different layout, centralised text.

- I like this layout as it communicated with the columns in the rest of the book well. 

- If circles were all in the same place on each chapter it would be easy to navigate. 

- Feel it might benefit from not being central, test this. 

Without the circle.

- Doesn't feel as cohesive, seems more cold. 

- Realised the colour creates a sense of warmth and some visual interest on the page. Feel like this is important as people learning to drive may be scared by the prospect, want to avoid the publication becoming too cold making people disinterested. 

- Want to bring a human element to the book and colour feels like the appropriate way to do this.  

LINK TO IMAGES: https://www.highwaycodeuk.co.uk/signs-and-signals.html