Extinction Rebellion Branding:
XR has a strong visual brand that runs throughout all their ephemera, their tone of voice is also consistent with a message that allows them to be easily recognised while protesting or at any other point.
XR encourage their audience to make their own artwork and design their own banners to take to protests, and have examples on their website which can be downloaded and printed off, or you can take elements of them and make them your own.
Wanting to make the campaign something people can get involved with, have an element of being more interactive so is more engaging.
Focus is on activism, taking inspiration from protest boards as a starting point, could use something like this.
Print your own protest boards, have a feature to make poster boards as part of the campaign.
- Typeface used across the campaign
- Stickers to add
- Colour scheme
Something like this feels like it could incorporate more people (remember research from B8 as well as Pali from Templo's talk with the branding for exhibition for college plymouth - see below).
Need to keep is simple so can apply to a wide range of contexts.
Developing Typeface to be used:
The typeface in use (made sure it had variations for the letterforms so it didn't look to repetitive or mechanical)
Using it within video concept:
Think about colour palette:
Colours are provided by the guardian, could do a gradient map similar to initial idea.
Want the design to appeal to a younger audience but still be representative of the guardian.
The Guardian work with colour and blocked out sections to highlight information, could play with this in campaign, keep it cohesive.
^Working with the hand drawn typeface, isn't instantly recognisable as the Guardian but would work with animated footage developed so far.
^ Using the Guardian typeface looks much more related to the Guardian as a brand but it has lost a lot of the resemblance to the protest imagery that sparked the aesthetic.
The gradient map colour effect helps make things look more cohesive with a colour palette but it could be something that's more effective for instagram than the video as when the imagery is moving it's difficult to define what the image is.
Could make into a sticker with the slogan, this could be added to social media posts discussing the history of the Guardian making it more unified as a campaign.
Developing instagram tiles that can be accompanied with the quotes in the captions, all have a visual consistency to them and the typeface ties them to the animation.
Seeing the tiles in use on instagram, they stand out from their typical content, but I think it's in a positive way as it appears more youthful. It might be better to change the colour palette to make it fit with the posts that have been posted.
Taking these and translating to a website template that can generate placards for people to print off at home and take to events:
- Using colour scheme and typefaces
- Using colour scheme and typefaces
- Simple, easy to understand
Using the Guardian's branding colours as colour options
Example placards:
Feel like this could be a great way to get people engaged in the campaign, making it something that the audience can use in real life and create affinity between a younger audience and the Guardian.
Reflecting:
- The idea of build your own placards is strong and works well with the concept, feels informed by research into existing protest ephemera.
- The instagram posts work well and fit with the Guardian's branding, using the quotes in the captions is good, could do with developing maybe some infographic style imagery to accompany the posts that share the quotes as these are what has proven to be successful with being shared on the Guardian's instagram account.
- Crit tomorrow with peers, will work on critiques and finalise project tomorrow (spent a few afternoons over a couple months on the project, total time spent probably equivalent to a week and a half).
No comments:
Post a Comment