Saturday, 17 April 2021

602: Reaching Out to Book People

Wanting to learn more about publishing, self-publishing, and the book industry in general. 

How publishing works: a book designer’s perspective https://theconversation.com/how-publishing-works-a-book-designers-perspective-32211
Publishing is the process of getting an author’s manuscript into the hands of a reader, by materialising it – giving it form, as a book. 
Editorial is concerned with content: ensuring the story/information is communicated in a clear and engaging way. 
Some publishers have creative directors, who commission (freelance) or assign (in-house) designers. The designer is given a brief, a document that outlines the format (size and shape), production schedule, information about the content and context of the book including a blurb (a version of what end ups on the back cover), and passages that represent the writing style and plot.
Designers usually communicate directly with the publisher/editor, but need to respond to critical feedback from Sales/Marketing to develop a cover that communicates both the content of the book (evoking a sense of what it’s about and the writing style) and the context (ensuring it looks like it belongs to its genre, and is appealing to the intended audience). 
- Relating much more to book cover design, I'm interested in the text block of the book as well as the cover designs. 
- Finding it difficult to find content discussing the text design portion, not sure if this is because it is done automatically or if it isn't seen as much as a "design job". 
Once the design is finalised, digital files are sent to a production house so copies of the book can be printed, bound and delivered to the publisher’s warehouse, from where they will be shipped to bookstores when wanted.

The jacket art department is critical to the book publishing process, as the art director and his or her staff of designers create the cover that, along with the book’s title, forms the first, important consumer impression of the book. In other words, they create the cover by which the book is first judged. Generally speaking, different designers create the book interiors. The promotion art department is responsible for designing the seasonal publisher catalogs, book marketing campaigns, and other materials.
- Interesting to see the interiors of a book don't have a specific role attached, is this because they are general done by the same designer that is doing the cover? 
Tilted Axis Press (Publishing House in Sheffield): https://www.tiltedaxispress.com/about


General Questions I want to ask Creatives that Make Books:

1. When did you first start working with books and how did the opportunity arise?
2. How would you advise someone who wants to work within book design to get started in the industry?
3. Of the works you've designed (not just book-specific) which project has been the most fulfilling and why? 
4. What advice would you give to a graduate entering the design world today? 

Designers:

LILI PHILLIPS: https://liliphillips.com/
- Responded will try to respond to questions over email, is too busy for video call. 


JOE GILMORE: https://qubik.com/
- Responded, arranging time to call.
Questions:
1. How do you publish your works? Are they self published? 


RAHEL ZOLLER: https://rahelzoller.com/Work
- Responded, arranging video call.
Rahel specialises in artists’ books which explore concepts of language, translation, reading and writing as well as the interaction between user, creator and society.
- This approach to publications is something that I really love, the direction of considering the whole approach is very interesting to me, particularly as my interests lie within the psychology and why of a book.
Questions:
1.How's being part of ABC [Artists’ Books Cooperative] affected your practice? 
2. What inspires you to take a more conceptual approach to content surrounding the interaction between user and creator?


STUDIO THE FUTURE: http://printthefuture.nl/?page_id=129
- Responded, video call arranged for 6th May
Questions:
1. What the process of working with creatives to produce the publications? 


Keeping professional contacts on my notion:
Able to keep them all in one place and organise the information.
Want to keep expanding on this after reaching out to creatives, attending talks etc. 

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