Tuesday, 9 March 2021

(B8) Social Media: Refining Ideas

MORNING TALK WITH PEG:

- Lots of options as the topic is so wide so we could do with narrowing it down (started with age group but could do with refining concept and purpose)

Spoke through different avenues we could explore and realised the most effective thing is to work practically and see what's successful and what isn't. 

Social media is nothing without the public, thinking about Twitter and when they were going to start charging a fee but the users protested and said they make the content.
- Think this is a really interesting concept, what is social media without the users? Nothing. 

What are the limitations of social media aesthetics?
3x3 squares? 140 character? 
- Could these be used to influence the aesthetics of the project? Have them be a reflection of the platform?

Consolidating ideas and practical investigations we could undergo:


Concept

Experiments

1 Digital Junkmail
- Breakdown of barriers between digital and physical

  1. Posting things through letterbox, flyers, promoting accounts, tweets, photos we’ve taken

  2. Viewing as an ad in addition to other post.

2 Social media is nothing without the public

  1. Questionnaires, polls to create content.

  2. Experiment creating skeleton of book/flyer that’s then made up by other people (thinking back to templo flag project).
    - keeping in the blank pages if people don’t engage. 

3 Book for free (we are the product)

Introduce through:

  1. Large ads

  2. Product placement

  3. Tailor to one specific audience, with content not for social media. Secret audience, cookies, two unrelated things but the audience will enjoy both of them. 

  4. Cookies is digital market research

4 You create the content
(interacting/call out)

  1. Stuff that leaves a mark on the page, bookmarking pages you like.

  2. Wreck this journal kind of idea. 

  3. Palimpsest 

5 Privacy
- Breakdown of barriers between digital and physical

  1. Publishing/promoting/distributing our accounts in public.



Working on Concept 2 and 4 today. 

CONCEPT 2: Social media is nothing without the public

Questions to ask peers for content:
1. How would you describe your relationship with social media?
2. If someone was to print out photos from your instagram and post them in people's letterboxes how would you feel? 
3. What do you got to different social media platforms for?
4. How would you stay socially/culturally connected if you didn't have access to digital media (social media, Tv, smart phones)? 

Spoke with peg and we felt that when presenting questionnaires we get very different content compared to having conversations with people. We've had more in depth conversations discussing our relationships to social media and it's revealed some really interesting concepts and point.
- Could have conversations with people instead and document these. 

Templo - Brit-ish
'Using the Union flag as a starting point, the studio teamed up with the Saturday Club Trust – an initiative set up by the Sorrell Foundation to provide free art and design classes to teenagers – and held workshops with 13 to 16-year-olds, who were asked to create their own bespoke flag by combining the Union grid with flags of other nations.'

The templates provided to the attendees so they can design their own work from it is really effective, it helps the younger attendees understand and not feel too scared to jump in to the project and get making. It makes the work more accessible for everyone. 
- Something like this could be great to develop for concept 2, thinking about others creating the content. 

Templo: What’s Your Proposition?

'a multi-avenued campaign which spreads from social media activation to on-campus wayfinding, via print and digital collateral. They describe it as a radical campaign intended to influence creative education policy at a governmental level.'

What interested me in this was the user experience and engagement with the design, free creativity encouraged by the simplicity of the platform.

Thinking about this relationship between digital and physical and how they can inform one another, like in Mark Farid's Ted Talk he proposed the conversation surrounding social media/digital world and the physical world are much more in contact with one another than we thought.
- What if this translated to a physical outcome, thinking back to broadcasting digital footprint to the web what if it was printed?
- Ads in magazines were your browser history, your location, your texts. Would a physical representation of you digital footprint deter or attract? 

With this work by Templo it gives the audience the ability to create and design using the campaign.
- Could think about something similar in terms of getting submissions from people to collate into a publication, translating the idea of social media not existing without public, what if a book did the same? How would this impact our relationship with physical media? 



Conall McAteer - Every Minute Counts: http://every-minute-counts.superhi.com/

'With Britain scheduled to leave the European Union, Every Minute Counts utilises the social media platform Twitter to gauge the swing of public opinion on Brexit to leave or remain. Scraping the platform for keywords, collating the results and re-presenting them as a proportional colour gradient between those who desire to leave (red) and those who would vote to remain (blue). Every Minute Counts illustrates the British public’s shifting decision in real-time.'

  • The approach of taking social media and extracting the data to then present it back to the audience in a new and refreshed way, with a new purpose, is really interesting. Taking something that is hidden to most and displaying it to the masses is a way of reclaiming the content. 
  • The visuals here are clean and simple, you can clearly understand the content and what it is displaying event if you don't know the details. 
    - Effective use of a digital platform executed simply. 

Thinking about the use of different materials and the effects these can have on the viewer. What's appropriate and what isn't? Why so? 

Documenting marks made in the kitchen, thinking about the no content without public (creators):
Put in images of this here 

Playing with public designed publication idea:
Online site for people to put whatever they want and then each month the pages are collated into a publication that has documented whatever those individuals wanted to publish.
- Thinking about a physical timestamp, we spoke about how instagram is almost a digital scrapbook so would printed these books create a similar feeling? If not why not?
- The idea of physical and digital space applies
- Without the public there is no content, it plays on this idea as if there were no entries there would be no publication.

Digitising:


Adding in Peggy's grid:


Thinking about what we spoke about, wanting to avoid looking too childish as an aesthetic as our audience is 18-25 year olds. These designs are walking that line very closely and will need refining and considering further. 
Also unsure as to where this would be positioned, would it be something people want to engage with, what would the purpose be, simply a commentary? 
Could become part of something bigger that we come up with, exhibition, event, platform etc. 

Is this drifting too far away from social media?
Should revisit tomorrow and bring closer to the idea of existing issues in social media and exploring this through the different concepts presented at the start of the project. 

Research peg presented:

Blook Up - Produce social media feeds into book form
It has a fixed design so everyone's look the same (apart from the content of course)
- This slightly ruins the individuality, but if representative of how social media platforms present work. 
- Does relate to the idea of having a skeleton to produce work, similar to previous idea (but more stripped back).

It's a way of documenting and archiving work, the relationship to the content might be different in physical form compared to digital. 
- Would people take it more seriously since it's in print? 
Interesting that they use the top 100 so content dictated by others rather than the individual.
- Links to this idea of measuring by other people's standards 

Reflecting:
  • Think ideas we're having are interesting and could have a good project come out of them, but we need to get a clearer focus on where we're gonna go with it, do we want to produce a more conceptual project, or something that's got a clear deliverable? 

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