BACKGROUND:
Leeds Uni, studied fashion communication and marketing.
Worked with rainmaker
- generate new business leads for marketing agencies.
Moved abroad then came back and worked at brand openers
- packaging design agency
- all brands in supermarkets
Was there for 4 years, role was raising the profile of the agency to attract more clients and the right type of clients.
Worked on areas that involved with the public, websites, ads etc.
Spends time coaching 1on1 agency founders.
Creates resources people can buy and execute themselves.
- All centres around gaining more clients, attracting the right clients.
Works within the business side of the creative industry.
ADVICE TONE OF VOICE:
If you have an ambition to do freelance work or become a studio/agency important to position yourself at the start of your career.
- Think about positioning yourself for where you want to be in 5 years time, so you can grow into it.
Don't think about going over the top and fancy, it might date quickly.
- Keep it simple.
- Don't be afraid to niche down (don't need to do this straight away).
- Knowing your niche makes it easier to find people you want to work with, but also makes it easier for people to know you're the right fit for them.
Place yourself in places where the clients are hanging out, where they're looking, don't need to worry about getting in creative review if you're clients aren't there.
QUESTIONS:
Where would you say is the best place to build a client base as a graduate?
- Books from council that have lists of people who are working in particular sectors.
- So think out of the box where you find people to approach for work.
- Events are important, go to the website for the event, get the data from people who are exhibiting and contact them
Do you think it is necessary/helpful to have knowledge of marketing strategies while applying to a branding agency?
- Getting jobs inhouse help you understand the inner workings of a company from the business side
Advice for internships/employment?
- Graduate programmes are available at bigger agencies.
- Don't be disheartened
- Linkedin helps you find what's out there, could look for smaller agencies, they're more likely to give you full time employment if they think you're a good fit.
- Will take time to adapt to professional briefs.
- Design competitions for graduates.
- Applying directly, make people aware of you, take time to get to know them, make sure you're reaching the right person.
Charge, daily, hourly, project-based?
- Charging time for money you can't move past it.
- Charge for the worth and the value that your work is bringing them.
How do you find out the going rate that other designers are charging so you know where to start and where you stand in the market? is it just a case of asking your clients? - https://www.majorplayers.co.uk/salary-survey-2019/salary-survey-2019-major-players-online.pdf - Recruitment agencies, get in contact and let them do the work for you
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TASK 4:
https://estudio.leeds-art.ac.uk/pluginfile.php/73125/mod_resource/content/1/PPP-TaskFour.pdf
'What is a manifesto?'
Tells your audience: - Why you exist - What you're passionate about - Why someone should care about what you do
Good starting point is to think about why you're doing what you're doing.
Create presentation communicating your manifesto.
- Think about this as apitch you would make to a potential employer/studio manager/art director/client
- The presentation should include your manifesto statements and be made in the style of your own personal branding/identity, it may also include images of your work.
Presentations should last 10 mins max Presentations w/c March 15th
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