YCN Workshop

James Addison Talk:

Discrete in approach, don't show any work online but prefer to do in person.

Waste hierarchy:
Reduce
Reuse
Recycle
Reclaim

Case study: Telecommunication brand (confidential)

three ways in

1. Reduce environmental impact
2. Balance sustainability and aesthetics
3. shared design language across everything

Want to make sure what they push forward are true eco friendly values.

01 - The power of paper
Use 100% paper recyclable
Reducing waste with the net they develop can reduce waste in productions and get more out of one sheet.

02 - Perfectly formed
Something that could be used in domestic setting, then reused or returned to store and be fit for purpose again. 
Added design features of ridges the products would be stacked on a palette. 

03 - Leave no trace
Being more disruptive and pushing boundaries, so what if packaging could disappear entirely.
Plastic that was made from cornstarch compostable.
Plastic inside made of cornstarch foam that is degradable with water. 

Tips on presenting your work.

• Keep it simple, short and sweet.
  - 30 sec elevator pitch, someone needs to understand it with easy
• Consider your audience
  - Make and idea that does good, look good.
• Set the scene
  - Replay the brief to show you understand it, through narrative, the journey of the packaging.
  - Making it feel relatable.
• Show off your unique perspective, insights and observations.
• Create reasons to believe
  - Show it's smart
  - Display how the brand comes to life
  - Make sure no one can question it.
• Think of it like an equation, bringing all these elements together you create a strong pitch. 

Reflections:

It was interesting to attend the talk but it was mainly for those doing the eve sleep YCN brief (which I'm not). However, learning about different sustainable packaging and the processes behind packaging development was really interesting, it provided insight that will help me as a designer be more conscious of where the designs are going and how they'd be used. And not only that but allow me to take into account the purpose of the product when designing so it is best designed for function.