End of Year Show Briefing

• Don't know if it's physical or digital, aim to do some form of physical show.
  
  
• Design a campaign for all shows, postgrad, undergrad, foundation etc.
  
  
• Showcase the concept, and it needs to apply to range of promotional materials.
  
  
• Need logo on each element of the campaign.
  
  
• Largest campaign uni does.
  
  
• Digital and physical promotional materials.
  - Private view email invite
  - on website, social media
  - variety of print advertisement
  - A0 poster/A6 postcard
  - Exhibition guide
  - External signage
  
  
• Want it to be professional as it gets the most PR, want to promote the uni and work in the best way possible.
  
  
• Want people to work in groups of at least 2, part of the project is the collaboration element. Cross course collaboration is positive.
  
  
• Run my the marketing department so work closely with them. There are sometimes points that need thinking about and reviewing to change elements to progress it further.
  
  
• Can use the work as part of coursework.
  
  
• Think about leeds arts university, who are we and what are we about?
  - Only specialist arts uni in north of England
  - Student-centred, promoting student work
  - Critical thinking
  - Professional (but still ambitious and risk taking)
  - Progressive
  
  
• Target Audience:
  - Local feeder schools, teachers and pupils
  - Collage students, parents, staff and management
  - Prospective students
  - Leeds/Yorkshire public
  - Alumni
  - Local Artists
  - Creative industry professionals and businesses. 
  
  
• Enter concept to Lucy as a PDF
  Deadline 5pm Friday 26th Feb
  Concepts don't need to be completely finished or polished as marketing will work with you to finalise it. 
  - 1st thing they'd need is usually an advert
  Winning team gets £500