(10.11.2020) COP Reading - Reading Habits (Kukoleva et al, 2017) Relates to User Journey

Red text = my thoughts

Yellow highlight = important info 

REFERENCE: (Kukoleva et al, 2017) Kukoleva, O., Sidorova, O. and Preobrazhenskaya, A., 2017. Media Use Habits: What, Why, When, And How People Read Online. [online] Uxmatters.com. Available at: [https://www.uxmatters.com/mt/archives/2017/07/media-use-habits-what-why-when-and-how-people-read-online.php#:~:text=Attentive reading—Most respondents read,involves attentive%2C but fragmented reading.](https://www.uxmatters.com/mt/archives/2017/07/media-use-habits-what-why-when-and-how-people-read-online.php#:~:text=Attentive reading—Most respondents read,involves attentive%2C but fragmented reading.) [Accessed 10 November 2020].

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LINK: https://www.uxmatters.com/mt/archives/2017/07/media-use-habits-what-why-when-and-how-people-read-online.php#:~:text=Attentive reading—Most respondents read,involves attentive%2C but fragmented reading.

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This article is discussing the points in relation to media on screen, however the points are relevant when discussing publications.

1. Attentive reading—Most respondents read attentively, reading the texts of articles in full, without exceptions. When people read attentively, they scroll a page at the same speed throughout the entire article.
2. Selective reading—This reading habit involves attentive, but fragmented reading. Users skip some text blocks, but attentively read those that they choose to read. Selective reading is common when reading publications that consist of independent conceptual blocks or when users first read for meaning, then skip any uninteresting fragments. Selective reading is easy to identify by a user’s irregular scrolling speed. Users scrolled through some parts of the text so quickly that the moderator had no time to read them at all, while other parts were easy to review. Selective reading is the second most common habit and is more common than scanning.
3. Scanning—Characterized by high scrolling speeds, this reading habit lets users absorb only certain important ideas. Text scanning is similar to the way users view social-media feeds. Users move quickly through an article, looking at only the most important things.

Can relate these points to User Journey observations, how the quick scrolling speed can relate to individuals flicking through the publications.

When skimming, readers skip the introduction and final paragraphs, viewing them as non-essential content. You can identify this reading habit by a user’s scrolling speed. Readers stop reading once they believe they’ve captured the meaning of the article and are not interested in further details or developments.

Looking at interactions on Media Feed:

1. Scanning—quickly identifying pictures and headlines in the feed
2. Skimming—reading quickly, while scrolling
3. Reading—reviewing the content in detail

Again with the point above, thinking about the interaction with publications, also how scanning mentions identifying pictures, this was a common theme within the user Journey Observations.