603 Module Briefing

Deadline 5.05.2021 at 11 am on eStudio via Google Forms (no restrictions on file size).

Need to demonstrate a deeper understanding, social, cultural, ethical understanding of where your work sits in the design world. Need to see beyond your own understanding as a designer.

Learning Outcomes:

• Demonstrate knowledge and understanding, what's new, what's relevant and have a critical awareness of this. 20%
• Articulate and synthesis knowledge and understanding attributes and skills in an effective way in relation to contexts of creative practice, employment, research etc. Demonstrate a critical awareness. 20%
• Develop appropriate methods of presentation combining visual, verbal and written techniques. Practical and professional skills as well as research, can be demonstrated in design boards. 20%
• Able to problem solve and analyse visual quality of work, think about how to produce work, making mock-ups, demonstrate development to find appropriate outcomes. Need to document thought processes, to demonstrate solving design problems with confidence. 20%
• Formulate independent judgement and articulate reasoned arguments through review and evaluation. Making sure decisions are purposeful, showing confidence in own work and decisions independently. 20%

Works on a 2 week rotation. Friday has activity sessions, as work appears more crits take place.

PART ONE

Design Practice - what you're doing. Identifying design briefs that are appropriate to you practice. Briefs need to make sense to building a portfolio of work and identify what you're interested in. Briefs should challenge you and fulfil the learning outcomes. Need to be engaged in all briefs, bring theoretical understanding into design practice, not just COP.

Blog is so important, use to evaluate, to reflect, document progress and development (doesn't need to be final work). Blogs are different to design boards, blog is to document everything, really important for marking.

Briefs aren't assessed individually, they're assessed as a body of work. Some can be a day brief, some can be 4 days others can be extended. It's 100% portfolio, the whole thing is marked cohesively, blogs, practical work etc. Includes: Practical work - design, blog and design boards. Paperwork - Statements of intent, briefs in template, ethics statement, etc.

Submission Requirements:

1. Series of negotiated design briefs which are appropriate to your individual design practice.

• What do you bring to graphic design that makes you unique?

2. Evidence of project management ability in the form of a project file.

• Needs to include specific paperwork (check module slide for this).

3. Evaluation of briefs.

• Need to be evaluating all the time, need to have more awareness of it.
• Start evaluating SM brief now.
• It's a personal reflection about how things went, what was positive, what was negative, why did you change direction etc. Needs to add value to your practice.

4. Design Boards that support briefs

• If aiming to produce physical work and you weren't able to then submit digitally, publications can be documented on Issuu. Can submit physical mockups to support digital files.

5. Blogs

• Make sure all posts are labelled 603, needs to be easy to navigate.

10 BRIEFS

10 briefs is a guide, needs to include: One competition brief One live brief One internal collaboration One external collaboration One research led brief

Questions to ask yourself as you write the briefs:

• Open question briefs are easier to answer than closed questions (investigations).
• What is the problem?
• What area are you focusing on?
• Is there a bigger context?
  - Where does it sit within the world/area you're looking at.
• What is the form and amount of research to date?
• What is your timescale?
• What is achievable with the time you have available?
• What are you identifying as areas worth developing further?
• What are you trying to communicate?
• Which audience have you identified?
  - Good for live briefs.
• What is the problem?
• Does it require further research?
• Have you moved on from initial starting point?
  - Really good to ask self, projects need to develop and evolve, that's okay.
• What methods are you using to document development?
• What processes do you need to develop your work?
• How will you know if it's working?
• Are there specific areas to focus on, research, contexts, methods, audience?
• What methods of research are you using?
• How are you evaluating outcomes and progress?
• What methods of production are you using, are they appropriate?

Ideas of concepts can push a brief rather than the practical you produce. Starting with a concept you're interested in and develop a project from there.

• What interests me within design?
• What don't I understand but want to explore further?

Interactive design and user experience is exclusive to digital media, it works within analogue design also.

STATEMENT OF INTENT
A formal statement that the author has a serious intention of doing something under specified conditions. You should begin your statement by designing what frames the focus of your practice, research interests and what is interesting to you will drive your briefs, and inform material and digital outcomes. Hand in 15.10.20 between 50-200 words.