Level 6: 602: Personal Branding Research and Reflections

Rahel Zoller:

Clean simple design.
Work speaks for itself large photos let them be the focus.
The aesthetics match that of the publication and don't overpower the page.
The about it clear and direct but doesn't feel cold, talks about Rahel in 3rd person which encourages appears professional.

Lili Phillips:

The website and Instagram feel connected, they both have a sense of play and you get a feel for who Lili is as a person as well as a designer.
The work is the focal point and you can see the information alongside the work, this makes it much easier to understand the context instantly.
Clean and simple.
Personable, friendly tone to text.
The branding on Lili's instagram is very much based around her as a person as well as her work.

Tender Books:

Another clean simply designed website.
The addition of having the 't' move with the page is really lovely, it makes to notice it more and becomes something you might recognise.
Sells books so the home page is full of imagery of different books.
On the hole page there's little hierarchy between the elements at the top, this makes a subtle impression on the audience but I feel it looks as though it's lacking structure.
The branding on their website is matched by that on their instagram, consistency across platforms.

Reflections:

Although all these branding stategies are pretty clean and simple they all communicate differently:
- Some contain elements of the personality more than others.
- There are quirks on the websites that provide a sense of tone to the audience.
Was initially worried about going for a simple brand approach as I didn't want it to blend in but I've realised you don't need to be shouting the loudest to get heard.
Shall continue with the direction I've been going in with my branding and apply it to various outcomes.
- Want to refine the use of text and hand drawn icons within my designs.
- Think about the colours also to develop something that's more me.

Level 6