- You get the work that you do, you get out what you put in.
We can decide the work we want to be doing, isn't instant, there's the possibility of working toward something you're wanting to be doing.
Keeping in mind what it is that you want to be doing. If I'm not getting to the point I want to need to think about whether you're putting out what you're wanting to be making. - You don't need a client to be there asking you to make the word you want to for you to be able to make it. You don't need permission.
- Q: Is it good to take a generalist approach or have a niche?
It's important to have a portfolio despite it being wide-ranging, it's important the thinking is a thread through the work.
Find the thread through the projects that make them yours, despite the style maybe being different.
Can be the ideas that tie the projects together, how you approach it in the same way, the same processes etc.
- This is really helpful as I've started to explore this more in my own portfolio. Finding that what makes my work mine is how I approach projects.
Important to tailor to different employees, portfolio isn't a static object, it will change throughout your career, what jobs you're trying to get etc. - Showing the process as well as the final project is important, being able to show the thinking and the process in a concise way is really important.
This can be through diagrams, text, photos of sketchbooks etc. Showing the start and how this leads to the final piece. Important skills when it comes to design, the ability to articulate yourself well and justify why that object or thing you made should exist in the world. - Q: Photoshop mockups yay or nay?
Should use the right methods for the project, mockups don't invalidate the project. They still provide context and allow the audience to relate to the content. They're a tool for expression, if you don't have access to certain things mockups can be great. - Q: How often should you update your portfolio?
Just ask yourself is the project something you're wanting to work on, if you'd like the opportunity to make something that is years old and you haven't yet, keep it there. Is the work you're showing the work you want to be doing? - Q: Anything not to include, or anything you're bored of seeing in portfolios?
Don't include stuff you don't want to do. When showing the work doesn't like seeing description that discuss uni, so "for this class...", "for this project my professor asked me to...", not good, doesn't show interest or care. Show care for the work, this stands out. - Q: Number of platforms for presenting your work?
More is more work but it's better. Think about the medium you present your work in, everything looking the same then it's not that functional should be cohesive but how you use the different platforms. What do you want to use it for? Instagram being process-based, social media so more casual? Then website for polished, in-depth work, etc.
- This was a really interesting topic that I hadn't thought of before, I want my platforms to be visually cohesive but that doesn't mean they should all show the same stuff. Think it'd be great to include more process stuff on my Instagram, keeping this more personal and fun! - Q: Advice on how to come up with new personal projects?
Should be something you're really interested in, important to be something you care about. You've got time to learn and make mistakes from them, can grow from the experience, really valuable. - Q: Advice for finding internships?
Find companies that can afford to take on interns, bigger places more often. Can talk about your skills, understanding your value, show excitement and interest, it goes a long way.
Website is really exciting, clean, and simple but with a lot of character, scroll to swipe addition is a small touch that adds a lot!
The work is again so interesting the types of projects Andrew embarks on truly shows the scope of his creative and how he thinks as a designer.
Reflecting:
- The talk was really helpful it introduced me to new things to think about when considering your own branding and how you present yourself online.
- Andrew provided a fresh perspective on the questions as he is more focused on multidisciplinary work so the position he gave advice on felt more applicable to me at my current stage in creative career as I may change and adapt over the upcoming years.
- Overall really enjoyed it and has given me things to go anyway and work on with my own professional positioning journey.



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