To do today:
Busy day, lots of things to get done before Easter starts.
Main focus is to keep on task and not procrastinate so time allocates is time spent.
PEER CRIT FEEDBACK:
Showed my peer group the revisited progress from the guardian brief.
- Prefer the hand drawn text to the guardian typeface
- Hannah noticed one of my notes questioning whether to use the guardian typeface or not and she said she'd avoid it and use it only where it essential.- I suggested having the logo be included rather than the typeface and the response to this suggestion was positive.
- Keeping it simple is better. This was an overarching comment that the work is really effective since it's clear and easily understood.- I agree, think there is a wealth of imagery fighting for the attention of young people (especially on social media) so sometimes the more simple something is the more it stands out.- Feel this is what the guardian did with their statistic posts that get spread around social media. They're clear and direct. The campaign could encompass this.
- Having the main focus be the imagery was something Gabi and Hannah said they'd push forward with, grabs the attention of the audience quicker.- I agree with this, thinking back to CoP research and how imagery is processed 60,000 times faster than text, would be appropriate for this age group.
MOVING FORWARD WITH DESIGN:
- Keep it simple
- Image be the focal point with slogan text (could the slogan be altered, be more snappy, have a play)
- Consider colour palette
- Layout & type
VISUAL RESEARCH:
1. Designers and young activists team up to create placards for mass climate strikes
In order to arm these students with placards to match their ambitious protests, creative agency ILoveYou teamed up with Play Nice and the UK Student Climate Network to commission five new artworks. Five designers have been paired with five young activists, who exchanged ideas, concepts and opinions on climate change to create collaborative placards that call for action. Each poster can be downloaded, printed and used for the protests anywhere in the world. “Their messages are serious and we want to make sure they’re taken seriously,” ILoveYou told It’s Nice That.
^Axel Lagerborg and Anna Taylor: Fridays for Future
^Indiana Lawrence and Lottie Tellyn: Fridays for Future
The visuals for these placard designs focus more on the diy, hand drawn aesthetic we see at protests, very appropriate for the context. By they have more detail that the placards you'd expect to see, incorporating imagery to further he message helps them stand out as a piece of art as well as carry an important message.
In my work is a good idea to keep the hand drawn text, but could it be translated further to interact with the imagery? Could the imagery adopt the same aesthetic?
^ Saw this image on an article by the guardian, the illustration is a collage of many different historical moments, could experiment with this aesthetic within the work.
2. Australian creative activist group Bushfire Brandalism replaces ads with protest posters
41 creatives have taken down 78 adverts around Australia and put up their own guerrilla campaigns demanding better government action after the devastating fires and drought.
“As a collective group of Australian artists, we have been driven to reclaim public advertising space with posters speaking to the Australian government’s inaction on climate change and the devastating bushfires,”
The posters depict the country’s suffering wildlife, celebrate its firefighters, parody its political figures and demand government action regarding the climate crisis, aiming to drum up further public response to put pressure on the powers that be. QR codes on the posters link to bushfire-related charities of each artist’s choice.
There's a wide range of different aesthetics across these posters but what they communicate is a similar message.
They consider the media they're using in a way that encourages thought within the audience, they're eye catching and make you stop to look at them.
- This needs to be brought through to my project, considering the different ways a message can be delivered and then finding the one that is most effective for the target audience.
FOCUS: Activism
'Our moral conviction, as exemplified by Taylor and codified by Scott, rests on a faith that people long to understand the world they’re in, and to create a better one. We believe in the value of the public sphere; that there is such a thing as the public interest, and the common good; that we are all of equal worth; that the world should be free and fair ... These inspiring ideas have always been at the heart of the Guardian'
The Guardian holds this close to their brand and it can be a way to draw affinity between themselves and the younger generation.
Past Events:
- Spanish Civil War
- Suex Crisis
- Northern Ireland Conflict
Now:
- Dominic Cummings
- NHS Heros
(don't want to go too heavily on the covid stuff as people in the survey said it's becoming overwhelming)
- Grenfell
- Black Lives Matter
- Reclaim the Night
- Climate Crisis
"We were there then" (instead of when...)
"We're here now!"
Video with better imagery:
^ Cut out text, don't feel like it has as much of an impact as you can't tell what the image is.
Could make the text larger so more of the image is visible?
Get a little more of the image, not sure if it looks as well refined as the white text on image looks.
- Also think back to what Gabi said about having more of the focus be on the imagery. I think this makes more sense and should go back to previous idea but try and refine the text slightly?
No comments:
Post a Comment