Pitch Presentation:
Feedback:
- Got what they wanted in terms of the brief
- Focusing on the work was a positive aspect of the design
- By using circles it becomes a graphic in itself - it isn't nothing, it's a mark.
- Looks too perfect, creates a sharp end to the exhibition. - Numbering is similar to the subway system.
- Maybe could have considered something else. - Wanted something that didn't have an identity.
- Liked the link to google and referencing.
- Similar to last year, would've loved it if last years branding wasn't around. - Brand identity should bubble underneath the work, not direct it.
- It needed softer hands
- Why the idea of having the work shine through was good, but the graphic element of the circles and numbers made it look more like an aesthetic. - Circles are too graphic
- Scribbles are more organic so more effective.
Reflecting:
- Need to remove circles and find a more organic way of presenting the work.
- Could experiment with ripping paper instead? - The text is a good element of the branding but only didn't get chosen because of last years branding. Personally I feel this element can stay as the branding could still be used for the project just in future years.
- Could bring down a level and only have specific hints. - Colour, does the colour add too much, would a more monochromatic design work better?
- In terms of the subway comment using a different typeface would prevent this.
- This could also help the visual connection to referencing not look as obvious.
No comments:
Post a Comment