(B2) Sticker Trail: Formalising the brief

What do i need to find out for call with Sarah (CA Spaces):
- Want to clarify what they need
- Discuss branding with them, what have they liked so far, what guidelines to follow etc. 
- Understand the nature of the project to be able to design effectively.

CALL NOTES:

• Call out on social media and email, would need visuals for this that incorporate the branding. Try with CA spaces colours but it’s not essential if this doesn’t work.    
• Once nominations are in (depends on how many they want) create images and vinyl sticker.
• Morely heros, application form has a space for drawing:
• - Some people may send digital files
• - Others may was photo or text only
•  2 aspects: - Call out visuals
  - application form, have a look at Morely heros form.
  - stickers at the end (50 stickers).
• On the side:
  - Those who submit a photo then something could be done with a group of artists (2) Kat and Soph.
  - Send over sophie’s Instagram to sarah.
• Because of public health, would like sticker next to it with coronavirus advice. - could be a standard template or different information next to different stickers.
• Will send over faces of Farsley template.
• Thinking of having a map. Area size Chapel Allerton (but more south) check insta website for living advent map(this folds out to A4). My design can be much more artistic.
• Call out going after Christmas, need to come up with timeline  

To clarify I need to make:

- Sticker template

- Call out design (email)

- Nomination application design

- map

- instagram promo

- Any extras

All should be cohesive with current branding (can change colours if I want).

Typeface: Shrikhand

Colours: 

• FFDD75 (yellow)
• 02725F (green)
• 283A7F (dark blue)
• EF5DA2 (pink)
• 199BB2 (teal)
• EFEEE6 (light cream)

Looking at branding and designs on instagram

Use consistent colour palette (with additions where appropriate)and the same with typefaces used. Website used a slightly different typeface for body text (sans serif typeface) so seems like there is some wiggle room. 

To be thinking of when writing the brief: 

• Needs to suit a range of ages, the trail may be a fun activity for children to do but adults need to be interested too so they can get involved. Should try and appeal to a wide range of people (all genders and ages) who are wanting to be involved in the community.
• Should be mindful of existing branding, needs to work with the brand but still stand out as something exciting and new. 
• Should avoid looking too festive (as it's happening in the new want to avoid connotations of christmas otherwise people might think it is over).