Documenting Final Outcome

Blue highlight = essay research influence

Scans of Final outcome:

Choices made within publication:

BODY TEXT PAGES:

• Grid
  - 32 field grid allowing 2 columns of body text to fit on the page orderly. Allowing more content on each page meaning parallels between information can be made. 
  - Having more content on the pages make them more likely to look different to one another, so the individual reading can create a stronger visual map of the text as well as develop more defined spatiotemporal markers. 
  
• Line
  - Creates visual consistency across all new subheading pages, while adding to the hierarchy of the page, allowing the reader to easily recognise the format to navigate the publication without excessive cognition. 
• White space
  - The end of a subheading section is followed by the next section on a new page, this means at the end of each subchapter there is a large amount of white space, making it very clears to the audience when sections end and begin. Helping the reader navigate the publication. with ease.
• Hierarchy
  - The titles are capitalised and bold in different ways to emphasise specific elements (thinking to Foster and Cole's (2007) research into visual cueing). Here the structure can assist in the navigation, important sections of the text are highlighted making it easier for the reader to understand the text while scanning.
• Navigation
  - Dots on the side to help identify chapters while flicking through, noticed this was a common form of navigating when doing my user journey primary research.
  - Page numbers, having the title of the chapter accompany the page numbers so when the reader flicks through they can understand the chapters from this also. 
  - The colours for the chapters are represented within the text by numbering the rules, with the same background colour corresponding to that chapter. This helps the reader find a specific rule with ease but also reinforce the visual colour coding of the publication.

CHAPTER PAGES:

• Navigation
  - The title follows on from the navigation dots on the side of the publication, while the placement of the chapter helps the reader understand the text in way consistent with the body text it is presented in a very different visual format for the audience to differentiate between the two.
  - Subchapters are included on the page to help the reader further in understanding the publication. 

CONTENTS PAGE:

• Grid
  - Text is central on the page to look most visually balanced. 
• Colour
  - Use of colourful bars behind the chapter titles links strongly to the chapter pages developing a visual consistency through colour, strengthening the navigation of the publication.

COVER:

• Colour can be used in a different way on the cover compared to the content pages, use of high contrast ads vibrant colours to catch the audience's attention. 
• Information presented in clear and direct so there is little confusion about the purpose of the publication, the department for transport icon is clear on the cover to ensure the reader the content is government approved. 

Video Navigation: