(B1) Out of Context: Meeting with Zoe and Rosie

Discussion with Rosie and Zoe:

Lots of talk focusing on the title of the exhibition and can we can turn 'Out of Context' into a physical design concept.
- Suggested about having multiple small posters that join to make a large one, each item is then taken 'out of context' when not displayed with each other. Works as it represents out work too, if you see the outcomes without the information the projects make less sense.

Spoke about blurring object/icons/imagery to give a sense of hiding, hidden and build intrigue as you want to understand more.

Mentioned how we would like to use other people's work but the practicalities of this are limited since we are not likely to be able to photograph everyone's work before the deadlines. Makes for practical issues with Covid too. 
- Could you simple shapes instead to avoid this. 

Cut outs:
- using circles, softer tone than other shapes
- showing part of the image to create intrigue
- simple, clear visuals
- could showcase people's work (would mean if photos aren't the best quality it isn't an issue)

Images added to the drive by Zoe and Rosie: Bri Gawkoski

Thinking along the idea of simple shapes and cut outs. 

Bri Gawkoski works with collages mostly with circles cut-out from vintage magazines making various compositions for a variety of purposes and with each piece there is an explanation of the thought process.
- This is really interesting as most often we don't get to see the insight behind different design decisions as they're kept with the design and no published.  

The circular motif gives the compositions structure and direction, the audience is likely to know what's going to come next in terms of form but not of content so an element of intrigue is formed. Gawkoski demonstrates how a simple idea can have numerous results with varied content, this feels representative of the structure of CoP. 

Text:

- should follow same clean aesthetic, nothing too complicated
- show more of a link to digital work as this module was done mostly digitally
- don't want it to be too overpowering (keep in mind aesthetic themes from brief)

-------------------------------------------------------------------------------------------------------------------------------

Zoe Idea - circle cut outs showing work, developing an interest. Hyperlink looking text, creates a relation to digital.

--------------------------------------------------------------------------------------------------------------------------------

• I feel the hyperlink would translate really well to email promotional material as well as other online features. 
• Want the catalogue to be easy to handle, less of a prominent feature online invites more essential this year (covid). 
• Have referencing be like citing on wikipedia:

Need to think about:

Catalogue:

- easy to handle
- cheap to print (in terms of pages)

Displaying work:

Digital translations (insta images, insta stories):
-Again think about motion

Email invites/Flyer:

- Have a way of it being animated
- Could have bleeping typing tool on invite

Poster:
- Idea of poster having just cut outs 
- I suggested the idea of some circles cut out an some showcase work.

Label:

- cutting circles will be difficult unless stickers 

What to work on:
- Each take the idea and run with it, find something that is effective in all formats.
- Keep running with the themes spoken about.
- Should start with catalogue and expand outward.

The audience:

Students, creatives, general public.

It's difficult to design work for the general public as this is such a broad range of people, but we need to make sure the branding creates a sense of intrigue when people pass it, this could come from the ambiguity of the work but people still need to know what the event is. 

For the general public it's important that it doesn't offend a particular group, this can be avoided by keeping it neutral in terms of content (this also helps communicate the themes discussed in briefing).

Could focus on students and creative for the audience (while keeping in mind the points just mentioned about the general public). 
- Think about contemporary design, making it visually interesting to grab someone's attention.
- One of the aesthetic themes is subtle, this doesn't need to mean dull as this might fade into the background, but be subtle about the work that it's displaying. 

Hey Joe: Kiosk Kiosk:

https://www.itsnicethat.com/articles/hey-joe-youl-joe-hyoun-graphic-design-150519

'A series of postcards, each features a seemingly Bauhaus-inspired set of characters making use of geometric shapes and extreme thicks and thins. It’s a project imbued with a certain finesse, a simplicity that provides visual clarity and intrigue.'

'These letterforms are not, however, created to achieve exact legibility but rather to express the plethora of inspiration Youl Joe absorbs as significant abstract forms. “I like abstract forms,” he explains, “they leave room for various interpretations and give the charm of unfamiliarity. However, the abstraction I look into does not just result in ambiguity, but makes a link for something specific."'

Using letterforms to express information, this feels very relevant to CoP as a module and to the exhibition, the branding needs to display a wealth of work all about different topics in a way that encapsulates them all. 
- A good way of doing this is using the hyperlink/digital form text. It's the route that brings all the projects together through type. We should push forward with this idea. 

The simplicity of the design is really unique but how each letterform is complex due to the variation between line weight. It's a lovely balance that hasn't been pushed too far and become too complicated or too simple.

For some of the text I'm not sure if it's korean or english, this may just be me but due to the varying line weights in the letterforms, as well as the placement of letters I'm encouraged to look longer at the work. 
- This could be something to focus on, getting people to engage with the promotional material by looking at it for longer.
- Want to strike the right balance between getting people interested enough to look, not not so confused they brush past it.