(B1) Out of Context: Developments and Finalising

 Talk with Rosie and Zoe:

• Referencing with all the bells and whistles (blue, italic, hyperlink) was too much, just became copying and a bit cliche.
  - Zoe made reference to the searching on google and how your search shows up, a lot less obvious and I don't think many people notice this when googling.
  - Try zoe's type method with my layout?
• Labeling of work, using simple circle with number inside (thinking like swimming locker labels).
  - blue background colour?
• I mentioned how that could be translated into the catalogue, having the reference numbers be in the image like the labeling.
  - Reduces the number of nods to referencing.
• Instagram, really want to use the features of stories and reels.
  - STORIES: As the user clicks through the story more information is removed as a result leaving them with the bigger picture as the tap.
  - REELS: Showcase the posters in the real world. Think this is important to showcase the fact that the exhibition is happening in the real world, not online since a lot of exhibitions are online now that might be an assumption people jump to. 
  
• I really wanted to make sure we were showcasing real life things on the instagram because now if I see an ad for a event that's digitally made I assume it's an online event.
  - Feel presenting this physical side of the exhibition online will make people realise it isn't an online event. 

DEVELOPMENT: 

I had to darken the images so the number was visible, but I don't think it makes too much of an impact on how the image is perceived.

- Also the aim is for the information in the catalogue to provide more context for the object the audience is looking at. 

We prefer the referenced style with all the images at the top. 
- Links to referencing bu in a more subtle way.
- Can fit more imagery on the pages than previous layout (if finance is an issue).

Final spread:

Email:
- Needing to refine this so the text is all there at the start and the typing just appears. 

^ Final one

Added an RSVP in hyperlink text that could be a nice way of getting the audience to understand the visual reference to hyperinks throughout the branding. 

Instagram:

- Working more on the squares for the instagram.
- Taking the posters and re working to be the squares.

Felt this was becoming repetitive, wanted to take advantage of instagram and the grid layout more:

Having the images bleed across the posts, with the wonky text as well. 

- Like the continuous effect, provides a sense of one thing leading to the next (this works well as the essay section of text should be demonstrating this sense of flow also).

- Feel the wonky text doesn't work very well though, would rather the text be in the same place across squares and the images fit in between.

This one works better.
- Thinking of making squares that go into more detail about specific projects (if this is something uni would be interested in doing)

Again these would all flow into each other using the images. 
- Text is same as in catalogue creating cohesion between all elements. 

What would this look like in the text? Make a mock up

They work really well online when viewing as a grid.
Made the icon the blue RGB colour just as a placeholder for now could develop an icon later if it gets selected. 
The fact each post has 'Out of Context' on makes each post relevant and interesting. When people do parallel posts they often get ignored because the individual posts aren't inviting. 

Reel for instagram:

- Works well as a mock up, would do one more clean and professional if we got chosen but as this is a pitch of ideas we feel this conveys the idea well and can be worked on later.