(1) A BOOK A DAY (week long)
Designing a zine/publication each day for a week. Quick exercises to push what a book is, and see how content alongside production can influence the audience’s perception.
Very much inspired by Joe Gilmore talk in Level 5, mentioned about how he saw a book as a way of representing real life things in a contained format. In particular one of his books ‘A’ which is described as “An artist's book which investigates the form of the book through the relationship between form and content. In book design, the page functions structurally as a discrete unit around which content is organised. Here, this relationship between form and content is ignored. This is the first in a series of ‘Alphabet’ books which explore new ways of engaging with the book through layout, topology and printing.”
Inspired by Joe Gilmore talk, in particular 7.45 books in a year challenge. Wanting to conduct a similar investigation, and push limits using time as a restriction.
Wanting the books to be made on that day with little preplanning. Use a random word generator to give a direction for each book. Hoping to see how a process may develop over the week, does it become easier, what approaches are adopted etc.
To produce a minimum of 5 books, the form of these books isn’t specified. The theme of each publication will be decided by a random word generator and cannot be changed.
Brief sheet so far:
------------------------------------------------------------------------------------------------------------------------------
(2) EXPOSURE (collab w/peggy)
COVID-19 and the national lockdown means staying connected digitally has never been more important for our mental wellbeing during this time of isolation. It has highlighted both the benefits of social media to keep us connected to loved ones, but has also given us a lot more free time to scroll, judge, and compare.
We have been contemplating over the concept of exposing your life to strangers online- how accepted it is to broadcast every highlight of your day, whether it be for 24 hours on an Instagram story or permanently uploaded so even potential employers can see. This has seemingly turned into habit, and we rarely, if ever, consider the privacy risks of this act or the damage it can do long term.
Keeping a written, physical diary is considered a completely intimate, personal and private experience, so why do these rules not apply when we post images, opinions and feelings digitally? This brief asks us to take an intimate approach to exploring the way physical and digital means of documenting our lives can change our views on exposing ourselves to the world, and the risks associated with each. Does what we document physically differ to what we post online? Do we feel happier posting things on social media due to the pace of trends? Do we genuinely post things for ourselves or for other people? Does the idea of having your Instagram feed printed physically, and vice versa, empower or alarm you?
- This needs investigating further, figuring out a clear direction of where we want to go, but also a timeline of the project.
RESEARCH:
Odd Publications: https://oddpublications.com/about/ A data publishing house. Taking digital information and turning it into a physical object. 'Your Tweets in a Book' project is particularly interesting. Asks the question 'do they read differently?'.
- Printed media seems as though it's going to have been fact checked.
- Speed of publishing physical objects is much slower so seems more legit.
Navigation of publications - can you recreate the algorithms of digital media in physical media. Books seem honest, but that isn't always true.
Finsta - second instagram where people just document what they want, done to be ironic and funny. Do they propose the same issues as a regular.
Brief sheet so far:
------------------------------------------------------------------------------------------------------------------------------
(3) REBRANDING HENRY MOORE INSTITUTE
I personally love going to art galleries and exhibitions and after living in Leeds for 3 years I know the Henry Moore Institute is there, but I haven’t once thought about going. I think this is due to their branding and brand strategy.
Thinking of how many young creatives are in Leeds (especially as LAU is based here), as well as how Leeds is a creative city the rebrand should focus on making the HMI more appealing to a younger audience, roughly 16-25 year olds.
Consider elements of branding such as logo, website, promotional materials, and merchandise.
Not wanting to deter the existing audience that engage with the HMI and fit cohesively with the existing principles of the institute.
Can see the current visuals/branding for the institute are not particularly engaging. Appears very flat, little dynamic movement especially for a website that could embrace the digital platform.
What to do next:
- Go to the gallery and look around for myself, take photos of interior spaces, merch etc.
Brief sheet so far:
------------------------------------------------------------------------------------------------------------------------------
(4) ODE TO HOME
Initially started thinking about a way of exploring my family's time during the RAF. Wanting to develop a project around the idea of nostalgia and childhood, perhaps comparing the differences between her childhood and mine.
But then felt like I wanted to look into this sense of "home" what is home and what makes somewhere feel like home.
I have a really strong attachment to Sheffield as it's where I'm from, and I know a lot of my friends and family back home do as well. There seems to be a weird vibe in Sheffield where you know people by only a few degrees of separation.
I'd love to create a project that presents Sheffield as home. Hoping to collaborate with an external photographer from Sheffield to develop the project further, we can discuss what makes Sheffield feel like home, and how to capture this through photography.
No comments:
Post a Comment